The Judge Group
Product Marketing Manager (TVC)
We are looking for a Product Marketing Manager (TVC) to join our team and drive impactful go-to-market strategies for consumer technology products. This role requires a blend of strategic thinking, flawless execution, and passion for delivering exceptional user experiences. If you thrive in fast-paced environments, love sports, and have a knack for storytelling, this is the role for you.
Base pay range $85.00/hr - $95.00/hr
Key Responsibilities
Develop and execute GTM plans for consumer-facing features and products, including positioning, messaging, and launch strategies.
Own end-to-end launch processes, manage timelines, dependencies, and cross-functional alignment across Product, Engineering, Creative, PR, and Sales teams.
Translate user research and market trends into compelling value propositions and messaging frameworks that resonate with target audiences.
Craft clear, engaging copy for product pages, release notes, FAQs, blog posts, and marketing collateral. Ensure consistency in tone and brand voice.
Leverage passion for sports to bring authentic insights into campaigns, partnerships, and fan engagement strategies.
Define success metrics, track adoption and engagement, and report on campaign impact to stakeholders.
Baseline Qualifications
Proven ability to lead complex, multi-workstream launches with strong stakeholder management and risk mitigation skills.
Hands-on experience in positioning, messaging, and GTM for consumer-facing products (apps, devices, subscriptions).
Demonstrated passion for sports—whether through personal involvement, fandom, or prior work in sports-related campaigns.
Ability to produce concise, persuasive copy across multiple formats; portfolio or samples preferred.
Preferred Skills
Familiarity with marketing analytics tools and dashboards.
Experience with A/B testing and funnel optimization.
Knowledge of sports media, fan engagement trends, and seasonal campaign planning.
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Base pay range $85.00/hr - $95.00/hr
Key Responsibilities
Develop and execute GTM plans for consumer-facing features and products, including positioning, messaging, and launch strategies.
Own end-to-end launch processes, manage timelines, dependencies, and cross-functional alignment across Product, Engineering, Creative, PR, and Sales teams.
Translate user research and market trends into compelling value propositions and messaging frameworks that resonate with target audiences.
Craft clear, engaging copy for product pages, release notes, FAQs, blog posts, and marketing collateral. Ensure consistency in tone and brand voice.
Leverage passion for sports to bring authentic insights into campaigns, partnerships, and fan engagement strategies.
Define success metrics, track adoption and engagement, and report on campaign impact to stakeholders.
Baseline Qualifications
Proven ability to lead complex, multi-workstream launches with strong stakeholder management and risk mitigation skills.
Hands-on experience in positioning, messaging, and GTM for consumer-facing products (apps, devices, subscriptions).
Demonstrated passion for sports—whether through personal involvement, fandom, or prior work in sports-related campaigns.
Ability to produce concise, persuasive copy across multiple formats; portfolio or samples preferred.
Preferred Skills
Familiarity with marketing analytics tools and dashboards.
Experience with A/B testing and funnel optimization.
Knowledge of sports media, fan engagement trends, and seasonal campaign planning.
#J-18808-Ljbffr