SalaryGuide
Sr. Partner Marketing Manager, GSI's and SP's
SalaryGuide, Atlanta, Georgia, United States, 30383
Responsibilities
Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagementli> Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings Requirements
7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience Ability to travel up to 30% (domestic and international) for partner meetings and events Preferred
Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot) Prior experience marketing cloud or network security solutions Master's degree or advanced certification in a relevant area Benefits
Medical/Rx Insurance; Dental Insurance; Vision Insurance; Flexible Spending Accounts; Commuter Spending Accounts; Fertility & Family Forming Benefits; On-demand mental health support and Employee Assistance Program; Global Travel Medical Insurance Short and Long Term Disability Insurance; Life & Accident Insurance; 401(k) Retirement Savings Plan; Employee Stock Participation Plan Flexible paid time off covering vacation and sick leave; Leave programs, including parental, pregnancy health, medical, and bereavement leave
#J-18808-Ljbffr
Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagementli> Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings Requirements
7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience Ability to travel up to 30% (domestic and international) for partner meetings and events Preferred
Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot) Prior experience marketing cloud or network security solutions Master's degree or advanced certification in a relevant area Benefits
Medical/Rx Insurance; Dental Insurance; Vision Insurance; Flexible Spending Accounts; Commuter Spending Accounts; Fertility & Family Forming Benefits; On-demand mental health support and Employee Assistance Program; Global Travel Medical Insurance Short and Long Term Disability Insurance; Life & Accident Insurance; 401(k) Retirement Savings Plan; Employee Stock Participation Plan Flexible paid time off covering vacation and sick leave; Leave programs, including parental, pregnancy health, medical, and bereavement leave
#J-18808-Ljbffr