Prime Healthcare
Business Development/Marketing Manager
Prime Healthcare, Mission, Texas, United States, 78512
Overview
We are seeking a Marketing Business Development Manager,
also referred to asaBusiness Development & Marketing Managerforour Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence,brand awarenessand fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals.
Shift’s Available: Days
Employment Type: Full Time
Hours: 8-hour shift– 8:00am to5:00pm
Location: Mission Regional Medical Center – Mission, TX
Here are some of the benefits of working atPrime Healthcare:
Health, dental, and vision insurance options
Paid vacation, sicktimeand holidays
Bereavement leave, FMLA and other leave options
Employer 401K options
Tuition reimbursement options
Life, disability, and other insurance options
Many other amazing benefits
Mission Regional Medical Center is a 297-bed, non-profit hospital that provides inpatient and outpatient hospital services to the people of the Rio Grande Valley. Rated one of the top hospitals in the country for clinical excellence in many services including maternity and orthopedic care, Mission Regional Medical Center has been offering quality healthcare, close to home, for over 60 years. For more information visit www.missionrmc.org.
Responsibilities
Strategic Planning: Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach
Market Analysis: Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
Referral Development: Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
Brand Promotion: Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
Partnership & Outreach: Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
Performance Tracking: Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
Management: Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
Collaboration: Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician
Qualifications Education and Work Experience
1. Bachelor’s Degree in Marketing, Business, Communications or related field required 2. At least 3 years in related field (business development and/or marketing, communications, PR) required 3. Healthcare management experience preferred
4. Minimum 2 years of experience in acute care setting strongly preferred 5. Experience with project/program management strongly preferred 6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research. 7. Strong writing, social media, communication, and leadership skills required 8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.
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Employment Status Full Time ShiftDays
Equal Employment Opportunity Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
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also referred to asaBusiness Development & Marketing Managerforour Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence,brand awarenessand fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals.
Shift’s Available: Days
Employment Type: Full Time
Hours: 8-hour shift– 8:00am to5:00pm
Location: Mission Regional Medical Center – Mission, TX
Here are some of the benefits of working atPrime Healthcare:
Health, dental, and vision insurance options
Paid vacation, sicktimeand holidays
Bereavement leave, FMLA and other leave options
Employer 401K options
Tuition reimbursement options
Life, disability, and other insurance options
Many other amazing benefits
Mission Regional Medical Center is a 297-bed, non-profit hospital that provides inpatient and outpatient hospital services to the people of the Rio Grande Valley. Rated one of the top hospitals in the country for clinical excellence in many services including maternity and orthopedic care, Mission Regional Medical Center has been offering quality healthcare, close to home, for over 60 years. For more information visit www.missionrmc.org.
Responsibilities
Strategic Planning: Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach
Market Analysis: Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
Referral Development: Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
Brand Promotion: Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
Partnership & Outreach: Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
Performance Tracking: Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
Management: Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
Collaboration: Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician
Qualifications Education and Work Experience
1. Bachelor’s Degree in Marketing, Business, Communications or related field required 2. At least 3 years in related field (business development and/or marketing, communications, PR) required 3. Healthcare management experience preferred
4. Minimum 2 years of experience in acute care setting strongly preferred 5. Experience with project/program management strongly preferred 6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research. 7. Strong writing, social media, communication, and leadership skills required 8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.
#LI-AG1
Employment Status Full Time ShiftDays
Equal Employment Opportunity Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
#J-18808-Ljbffr