Confidential Jobs
Base pay range
$90,000.00/yr - $110,000.00/yr
This hybrid role requires regular presence in our NYC office.
We are seeking a hands‑on, data‑driven Marketing Manager to lead a multi‑channel marketing strategy for subscription and data intelligence products. You’ll collaborate across teams to drive audience growth, revenue, and brand awareness while also working to increase subscriber retention.
Key Responsibilities:
Develop, build and execute multi‑channel subscription marketing campaigns to drive acquisition, conversion, and retention.
Oversee paid media campaigns (search, display, social ads), including strategy, budget management, and performance tracking.
Increase product awareness and consideration across platforms, including X, LinkedIn, Instagram, and Facebook, using organic and paid strategies.
Analyze subscriber and audience data to inform marketing decisions and optimize campaigns.
Collaborate with editorial, events, and branded content teams to amplify content and marketing initiatives.
Report on KPIs, subscriber trends, campaign performance, and audience insights, focusing on click‑through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products.
Manage external vendors, agencies, and junior team members as needed.
Requirements:
4 years of marketing experience, ideally at a media company, subscription service, or digital publication.
Strong knowledge of social media management, content strategy, and analytics tools.
Experience managing paid media campaigns across Google, Meta, LinkedIn, or similar platforms.
Hands‑on experience with Piano software (or similar subscription and paywall platforms) is preferred.
Excellent analytical, project management, and communication skills.
Self‑starter who thrives in a fast‑paced, collaborative environment.
Why Work With Us?
Be part of an innovative, growing newsroom.
Hybrid work environment with vibrant NYC HQ.
Collaborative, creative team that values experimentation and results.
#J-18808-Ljbffr
This hybrid role requires regular presence in our NYC office.
We are seeking a hands‑on, data‑driven Marketing Manager to lead a multi‑channel marketing strategy for subscription and data intelligence products. You’ll collaborate across teams to drive audience growth, revenue, and brand awareness while also working to increase subscriber retention.
Key Responsibilities:
Develop, build and execute multi‑channel subscription marketing campaigns to drive acquisition, conversion, and retention.
Oversee paid media campaigns (search, display, social ads), including strategy, budget management, and performance tracking.
Increase product awareness and consideration across platforms, including X, LinkedIn, Instagram, and Facebook, using organic and paid strategies.
Analyze subscriber and audience data to inform marketing decisions and optimize campaigns.
Collaborate with editorial, events, and branded content teams to amplify content and marketing initiatives.
Report on KPIs, subscriber trends, campaign performance, and audience insights, focusing on click‑through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products.
Manage external vendors, agencies, and junior team members as needed.
Requirements:
4 years of marketing experience, ideally at a media company, subscription service, or digital publication.
Strong knowledge of social media management, content strategy, and analytics tools.
Experience managing paid media campaigns across Google, Meta, LinkedIn, or similar platforms.
Hands‑on experience with Piano software (or similar subscription and paywall platforms) is preferred.
Excellent analytical, project management, and communication skills.
Self‑starter who thrives in a fast‑paced, collaborative environment.
Why Work With Us?
Be part of an innovative, growing newsroom.
Hybrid work environment with vibrant NYC HQ.
Collaborative, creative team that values experimentation and results.
#J-18808-Ljbffr