Cann
Cann is the leading THC-infused beverage in America today. Founded in Venice Beach by Harvard and Stanford graduates, Cann's mission is to change the way people socialize by offering adult beverages alternatives with simple, all-natural ingredients that deliver a gentle, uplifted feeling and no hangover the next day. Cann differentiates first and foremost on taste. Its ingredients are sourced from the best places in the world, like bright and juicy organic Sicilian blood orange, and never use any preservatives or fake sugar substitutes. Cann recently won TIME Magazine's Best Innovation Award.
The Company is backed by high profile venture capital firms, like InvestBev and Imaginary Ventures, as well as a slate of innovative and forward-thinking celebrities with diverse backgrounds in wellness and activism, including Gwyneth Paltrow, Kate Hudson, Baron Davis, Rebel Wilson, Rosario Dawson, Tove Lo, Bre-Z, and more. Cann products are now available in over 30 states in liquor stores as well as online in over 35 states. For more information, visit www.drinkcann.com or check out @drinkcann on Instagram.
Role Overview
The Trade Marketing Manager is responsible for executing Cann’s national and regional trade marketing plans with a focus on point-of-sale (POS) excellence, vendor coordination, and in-market execution. This role ensures national brand strategy is translated into consistent, compliant retail execution. This is a hands‑on execution role focused on delivering displays, managing POS, aligning vendors, and supporting sales teams. Core Responsibilities
POS Strategy, Management & Execution
Own end-to-end POS planning, ordering, distribution, and execution across priority accounts and markets Manage POS calendars tied to launches, resets, promotions, and seasonal programs Partner with Sales to establish POS goals by account and track execution Ensure POS materials align with Cann brand standards and retailer requirements Conduct post-program recaps to assess execution and performance Vendor & Agency Alignment
Serve as day‑to‑day lead for POS vendors, printers, fulfillment, and promotional agencies Manage timelines, budgets, proofs, and delivery schedules Maintain vendor pricing discipline and performance standards Ensure vendors understand brand guidelines and retail specifications Trade Plan Execution
Execute national trade programs in partnership with Sales, Marketing, and Distributors Support key retail accounts with account‑specific POS and trade needs Coordinate distributor funding and deployment of trade initiatives Ensure compliant, consistent execution across markets Cross-Functional Coordination
Partner with Sales to support selling stories and retail priorities Work with Marketing to adapt national campaigns for retail execution Attend sales, distributor, and key account meetings as needed Qualifications
Bachelor’s degree in Marketing, Business, or Communications 4–5 years experience in trade, shopper, or field marketing (CPG or beverage preferred) Proven POS and vendor management experience Strong organizational and execution skills Ability to operate in a fast‑paced environment What Success Looks Like
POS executes on time and in the right stores Vendors are aligned and accountable Trade programs run smoothly with minimal friction Retail execution consistently reflects the Cann brand
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The Trade Marketing Manager is responsible for executing Cann’s national and regional trade marketing plans with a focus on point-of-sale (POS) excellence, vendor coordination, and in-market execution. This role ensures national brand strategy is translated into consistent, compliant retail execution. This is a hands‑on execution role focused on delivering displays, managing POS, aligning vendors, and supporting sales teams. Core Responsibilities
POS Strategy, Management & Execution
Own end-to-end POS planning, ordering, distribution, and execution across priority accounts and markets Manage POS calendars tied to launches, resets, promotions, and seasonal programs Partner with Sales to establish POS goals by account and track execution Ensure POS materials align with Cann brand standards and retailer requirements Conduct post-program recaps to assess execution and performance Vendor & Agency Alignment
Serve as day‑to‑day lead for POS vendors, printers, fulfillment, and promotional agencies Manage timelines, budgets, proofs, and delivery schedules Maintain vendor pricing discipline and performance standards Ensure vendors understand brand guidelines and retail specifications Trade Plan Execution
Execute national trade programs in partnership with Sales, Marketing, and Distributors Support key retail accounts with account‑specific POS and trade needs Coordinate distributor funding and deployment of trade initiatives Ensure compliant, consistent execution across markets Cross-Functional Coordination
Partner with Sales to support selling stories and retail priorities Work with Marketing to adapt national campaigns for retail execution Attend sales, distributor, and key account meetings as needed Qualifications
Bachelor’s degree in Marketing, Business, or Communications 4–5 years experience in trade, shopper, or field marketing (CPG or beverage preferred) Proven POS and vendor management experience Strong organizational and execution skills Ability to operate in a fast‑paced environment What Success Looks Like
POS executes on time and in the right stores Vendors are aligned and accountable Trade programs run smoothly with minimal friction Retail execution consistently reflects the Cann brand
#J-18808-Ljbffr