Performance Marketing Lead

Job Overview IRA Financial is seeking a Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth.

This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments.

Job Structure Details

On-Site, Sioux Falls, SD

Full Time, Monday-Friday

Exempt/Salary

Benefits

Health, Dental, Vision Insurance

401(k) Employer Contribution of 4%

Health Savings Account (H.S.A.) Employer Contribution

Paid Time Off and Volunteer Time Off

Parental Leave

Catered lunch every Monday

Monthly 15-minute massage

Responsibilities & Duties

Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels

Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI

Actively manage budgets, bids, targeting, testing, and funnel optimization daily

Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers

Analyze performance data to identify insights, trends, and opportunities for scale

Own attribution, reporting, and performance dashboards; clearly communicate results to leadership

Ensure campaigns align with compliance, disclosures, and brand guidelines

Identify and test new growth channels, platforms, and acquisition opportunities

Continuously improve acquisition efficiency, lead quality, and downstream conversion performance

Qualifications & Requirements

Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)

5+ years’ experience in growth marketing or performance marketing, with deep hands‑on paid media management experience

Proven track record of scaling paid acquisition campaigns with measurable ROI

Strong expertise in Google Ads, Meta Ads, and other paid media channels

Experience managing meaningful paid media budgets with accountability for performance

Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools

Experience with conversion rate optimization (CRO) and funnel optimization

Ability to balance strategy with execution – you’re comfortable being both the owner and operator

Strong communication skills and the ability to collaborate cross‑functionally

Familiarity with marketing automation and CRM platforms (Salesforce preferred)

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