SunPower
Senior Content Marketing Manager
Job Level: Senior Associate
Location: Orem Utah
Shift: Full-Time
Department: Marketing
Compensation: $90,000-120,000
Benefits: Full-time employees are eligible for Health, Dental, Vision, & Life and Accident insurance, an HSA Savings Account, and the opportunity to receive stock options.
SunPower: With decades of experience, we are a U.S.-based solar company committed to providing reliable and sustainable energy and storage solutions. Clean energy and storage should be accessible to everyone. SunPower delivers all-in-one residential solar solutions with personal customer service, leading in sustainability through ethically sourced materials and low environmental impact. SunPower supports the transition to clean energy through streamlined, dependable solar solutions designed to meet diverse needs while minimizing environmental impact. By prioritizing ethically sourced materials and collaborating with nonprofit organizations, we are expanding access to solar technology and contributing to a more sustainable, resilient future.
About Us: In 2025, Blue Raven Solar and Complete Solar came together under the trusted SunPower name. This transition brings together the strengths, expertise, and shared commitment to making clean energy simpler and more accessible for everyone.
Key Responsibilities SEO & Organic Growth (Primary Accountability)
Own the SEO content roadmap with clear KPIs around organic lead volume, ranking improvements, topic authority, and conversion rates.
Conduct ongoing keyword research, competitive SERP analysis, and content gap audits to identify opportunities for growth.
Partner closely with Web/Marketing Ops to improve internal linking, conversion pathways, and search-optimized content structures.
Monitor and report on SEO performance weekly and quarterly, adapting content strategy based on data.
Content Strategy & Editorial Direction
Develop and maintain a content framework tied to buyer journey stages, high-intent SEO topics, and sales objections.
Own editorial standards, voice, tone, and messaging guidelines to ensure consistency across all channels.
Lead the production of high-impact content formats including articles, landing pages, video scripts, sales collateral, case studies, FAQs, and knowledge base content.
Maintain a rolling 90-day strategic content roadmap.
Revenue & Funnel Alignment
Collaborate with Demand Gen to ensure content supports lead capture, nurturing sequences, and retargeting.
Build content that proactively addresses friction points that slow down the sales cycle.
Coordinate with Sales Enablement to translate messaging into field-ready assets (talk tracks, pitch decks, objection handling guides, etc.).
Thought Leadership & Brand Authority
Develop content that positions the company as a trusted authority in clean energy/solar and related home electrification topics.
Identify editorial angles that build trust, improve reputation, and combat industry skepticism.
Oversee external writers, freelancers, agencies, and SMEs when needed to scale production without sacrificing quality.
Performance Measurement & Optimization
Establish content performance dashboards in partnership with Marketing Ops.
Define success metrics for different content types (traffic, engagement, conversion, assisted revenue, ranking velocity).
Continuously optimize existing content based on rankings, click-through rates, and conversion performance.
Qualifications
5–7 years in content marketing, editorial strategy, or SEO-focused marketing roles.
Proven track record of generating organic pipeline through SEO-led content programs.
Strong understanding of search intent mapping, topic clustering, schema basics, and on-page optimization.
Exceptional editorial judgment and ability to translate complex topics into high-converting content.
Experience managing creators/agencies and reviewing content with a performance lens.
Comfortable working in a data-informed marketing environment using tools like GA4, Search Console, SEMrush/Ahrefs, Klaviyo, or similar.
Success in This Role Looks Like
Month-over-month increase in organic inbound leads and ranking growth on high-intent commercial keywords.
A clearly defined and documented content system that aligns with sales, marketing, and brand priorities.
A library of content assets that sales teams actively use and request more of.
Strong internal reputation as the expert on SEO-driven content and narrative consistency.
Nice to Have
Experience in clean energy, home services, or high-consideration purchase industries.
Understanding of legal/compliance review processes in regulated or consumer-finance-adjacent industries.
SunPower
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SunPower: With decades of experience, we are a U.S.-based solar company committed to providing reliable and sustainable energy and storage solutions. Clean energy and storage should be accessible to everyone. SunPower delivers all-in-one residential solar solutions with personal customer service, leading in sustainability through ethically sourced materials and low environmental impact. SunPower supports the transition to clean energy through streamlined, dependable solar solutions designed to meet diverse needs while minimizing environmental impact. By prioritizing ethically sourced materials and collaborating with nonprofit organizations, we are expanding access to solar technology and contributing to a more sustainable, resilient future.
About Us: In 2025, Blue Raven Solar and Complete Solar came together under the trusted SunPower name. This transition brings together the strengths, expertise, and shared commitment to making clean energy simpler and more accessible for everyone.
Key Responsibilities SEO & Organic Growth (Primary Accountability)
Own the SEO content roadmap with clear KPIs around organic lead volume, ranking improvements, topic authority, and conversion rates.
Conduct ongoing keyword research, competitive SERP analysis, and content gap audits to identify opportunities for growth.
Partner closely with Web/Marketing Ops to improve internal linking, conversion pathways, and search-optimized content structures.
Monitor and report on SEO performance weekly and quarterly, adapting content strategy based on data.
Content Strategy & Editorial Direction
Develop and maintain a content framework tied to buyer journey stages, high-intent SEO topics, and sales objections.
Own editorial standards, voice, tone, and messaging guidelines to ensure consistency across all channels.
Lead the production of high-impact content formats including articles, landing pages, video scripts, sales collateral, case studies, FAQs, and knowledge base content.
Maintain a rolling 90-day strategic content roadmap.
Revenue & Funnel Alignment
Collaborate with Demand Gen to ensure content supports lead capture, nurturing sequences, and retargeting.
Build content that proactively addresses friction points that slow down the sales cycle.
Coordinate with Sales Enablement to translate messaging into field-ready assets (talk tracks, pitch decks, objection handling guides, etc.).
Thought Leadership & Brand Authority
Develop content that positions the company as a trusted authority in clean energy/solar and related home electrification topics.
Identify editorial angles that build trust, improve reputation, and combat industry skepticism.
Oversee external writers, freelancers, agencies, and SMEs when needed to scale production without sacrificing quality.
Performance Measurement & Optimization
Establish content performance dashboards in partnership with Marketing Ops.
Define success metrics for different content types (traffic, engagement, conversion, assisted revenue, ranking velocity).
Continuously optimize existing content based on rankings, click-through rates, and conversion performance.
Qualifications
5–7 years in content marketing, editorial strategy, or SEO-focused marketing roles.
Proven track record of generating organic pipeline through SEO-led content programs.
Strong understanding of search intent mapping, topic clustering, schema basics, and on-page optimization.
Exceptional editorial judgment and ability to translate complex topics into high-converting content.
Experience managing creators/agencies and reviewing content with a performance lens.
Comfortable working in a data-informed marketing environment using tools like GA4, Search Console, SEMrush/Ahrefs, Klaviyo, or similar.
Success in This Role Looks Like
Month-over-month increase in organic inbound leads and ranking growth on high-intent commercial keywords.
A clearly defined and documented content system that aligns with sales, marketing, and brand priorities.
A library of content assets that sales teams actively use and request more of.
Strong internal reputation as the expert on SEO-driven content and narrative consistency.
Nice to Have
Experience in clean energy, home services, or high-consideration purchase industries.
Understanding of legal/compliance review processes in regulated or consumer-finance-adjacent industries.
SunPower
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