Sonoco
The Marketing Manager is responsible for planning, executing, and optimizing marketing strategies that drive lead generation, customer engagement, and support business development initiatives. This role oversees marketing campaigns, coordinates trade shows and industry events, and ensures alignment with company objectives.
What you’ll be doing: Strategy & Planning:
Develop and implement marketing plans aligned with company goals.
Regularly align marketing initiatives with business development targets to understand strategic focus; prepare deliverables accordingly.
Analyze and benchmark marketing trends and identify opportunities.
Digital & Campaign Marketing:
Plan and execute multi-channel campaigns (email, social, sales tools, events).
Track and report on campaign performance using analytics tools.
Sales & Business Development Support:
Provide marketing materials and tools to support the sales and business development teams.
Collaborate with business development to create lead generation strategies.
Events & Partnerships:
Coordinate trade shows, webinars, speaking events, and industry events.
Manage sponsorships and award submissions.
Membership Management:
Oversee company participation in industry associations and professional organizations.
Ensure timely renewals and leverage memberships for networking and visibility.
Research and seek new membership relationships to further support business strategy.
Budget Management:
Effectively manage the marketing department budget to achieve our initiatives.
This is an ONSITE position located out of our Charlotte, NC or Chicago – Elk Grove Village, IL Facility
We’d love to hear from you if:
Bachelor’s degree in marketing, Business, or related field.
5 years of experience in marketing management or similar role.
Strong knowledge of digital marketing and analytics.
Experience with CRM and marketing automation tools.
Ability to manage budgets and vendor relationships.
Excellent communication and project management skills.
Strong organizational and multitasking abilities.
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What you’ll be doing: Strategy & Planning:
Develop and implement marketing plans aligned with company goals.
Regularly align marketing initiatives with business development targets to understand strategic focus; prepare deliverables accordingly.
Analyze and benchmark marketing trends and identify opportunities.
Digital & Campaign Marketing:
Plan and execute multi-channel campaigns (email, social, sales tools, events).
Track and report on campaign performance using analytics tools.
Sales & Business Development Support:
Provide marketing materials and tools to support the sales and business development teams.
Collaborate with business development to create lead generation strategies.
Events & Partnerships:
Coordinate trade shows, webinars, speaking events, and industry events.
Manage sponsorships and award submissions.
Membership Management:
Oversee company participation in industry associations and professional organizations.
Ensure timely renewals and leverage memberships for networking and visibility.
Research and seek new membership relationships to further support business strategy.
Budget Management:
Effectively manage the marketing department budget to achieve our initiatives.
This is an ONSITE position located out of our Charlotte, NC or Chicago – Elk Grove Village, IL Facility
We’d love to hear from you if:
Bachelor’s degree in marketing, Business, or related field.
5 years of experience in marketing management or similar role.
Strong knowledge of digital marketing and analytics.
Experience with CRM and marketing automation tools.
Ability to manage budgets and vendor relationships.
Excellent communication and project management skills.
Strong organizational and multitasking abilities.
#J-18808-Ljbffr