Byrne Dairy
At Pathfinder Bank, clear and consistent communication plays a critical role in how we serve our customers, support our communities, and grow as an organization. We are seeking a Marketing & Communications Manager to lead the Bank’s integrated marketing and communications strategy and shape how our brand, products, and initiatives are communicated across the organization.
Location:
Syracuse/Oswego, NY
Position Summary The Marketing & Communications Manager leads the development and execution of the Bank’s integrated marketing strategy, managing multi-channel campaigns, brand messaging, and public communications. This role translates business objectives into effective marketing initiatives, provides strategic leadership across departments, and ensures consistent, compliant communication that supports growth, retention, and customer experience.
Essential Functions
Develop and execute integrated marketing campaigns supporting growth, retention, digital adoption, and product penetration.
Manage all marketing channels, including website, social media, email, digital advertising, print materials, and in-branch collateral.
Write and edit content for campaigns, social media, product sheets, scripts, web updates, and PR messaging.
Lead creative development and manage designers, writers, agencies, media partners, and other vendors.
Provide project leadership, workflow direction, and performance feedback to supporting marketing and engagement staff.
Lead cross-functional teams during campaign development and rollout phases.
Maintain marketing calendars; coordinate timelines, approvals, and cross-department communication for key initiatives.
Collaborate with Retail, Digital Banking, HR, Lending, and Operations on product launches, promotions, and internal communication needs.
Maintain and update marketing pages and resources on the Bank’s intranet to ensure accuracy, usability, and clarity.
Develop messaging frameworks, campaign strategies, and audience segmentation plans.
Provide strategic recommendations to leadership on marketing priorities, channel mix, customer experience messaging, and brand positioning.
Evaluate new marketing tools, technologies, and vendor solutions to enhance campaign performance.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field required, or a combination of education and experience.
3–5 years of experience in marketing, communications, or a related field.
Proven track record overseeing multi-channel campaigns (print, digital, and video) from kickoff through launch.
Demonstrated ability to manage multiple projects in a fast-paced environment, delivering work on time and within budget.
Strong grasp of production workflows, timelines, and vendor management, including creative teams and technology partners.
Team-oriented, resourceful, and comfortable working cross-functionally as well as independently.
Excellent communication and storytelling skills with a strong understanding of audience segmentation and message alignment.
Preferred Education, Experience & Qualifications
5 or more years of experience in marketing, communications, or a related field.
Knowledge of industry regulations and compliance requirements; financial services experience preferred.
Strong writing skills with a portfolio demonstrating a range of marketing, digital, and brand content.
Familiarity with Microsoft 365 and how to leverage SharePoint for content management and collaboration.
Experience preparing business cases, including capital needs, project scope, and recurring operational cost considerations.
Why Join Pathfinder Bank Pathfinder Bank is a community-focused organization that values thoughtful leadership, collaboration, and accountability. Our teams work closely across departments to support customers, strengthen local communities, and drive sustainable growth.
In this role, you’ll have the opportunity to influence how the Bank communicates internally and externally, partner with leaders across the organization, and contribute to initiatives that directly support customer experience and business outcomes.
What We Offer
Competitive compensation and comprehensive benefits, including health coverage and a 401(k) with company match and Safe Harbor
Generous paid time off and paid volunteer opportunities
A collaborative, people-first culture that values ideas, ownership, and continuous improvement
Opportunities for professional growth, development, and long-term career progression
Salary: $77,900.00–$101,100.00 Yearly
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Location:
Syracuse/Oswego, NY
Position Summary The Marketing & Communications Manager leads the development and execution of the Bank’s integrated marketing strategy, managing multi-channel campaigns, brand messaging, and public communications. This role translates business objectives into effective marketing initiatives, provides strategic leadership across departments, and ensures consistent, compliant communication that supports growth, retention, and customer experience.
Essential Functions
Develop and execute integrated marketing campaigns supporting growth, retention, digital adoption, and product penetration.
Manage all marketing channels, including website, social media, email, digital advertising, print materials, and in-branch collateral.
Write and edit content for campaigns, social media, product sheets, scripts, web updates, and PR messaging.
Lead creative development and manage designers, writers, agencies, media partners, and other vendors.
Provide project leadership, workflow direction, and performance feedback to supporting marketing and engagement staff.
Lead cross-functional teams during campaign development and rollout phases.
Maintain marketing calendars; coordinate timelines, approvals, and cross-department communication for key initiatives.
Collaborate with Retail, Digital Banking, HR, Lending, and Operations on product launches, promotions, and internal communication needs.
Maintain and update marketing pages and resources on the Bank’s intranet to ensure accuracy, usability, and clarity.
Develop messaging frameworks, campaign strategies, and audience segmentation plans.
Provide strategic recommendations to leadership on marketing priorities, channel mix, customer experience messaging, and brand positioning.
Evaluate new marketing tools, technologies, and vendor solutions to enhance campaign performance.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field required, or a combination of education and experience.
3–5 years of experience in marketing, communications, or a related field.
Proven track record overseeing multi-channel campaigns (print, digital, and video) from kickoff through launch.
Demonstrated ability to manage multiple projects in a fast-paced environment, delivering work on time and within budget.
Strong grasp of production workflows, timelines, and vendor management, including creative teams and technology partners.
Team-oriented, resourceful, and comfortable working cross-functionally as well as independently.
Excellent communication and storytelling skills with a strong understanding of audience segmentation and message alignment.
Preferred Education, Experience & Qualifications
5 or more years of experience in marketing, communications, or a related field.
Knowledge of industry regulations and compliance requirements; financial services experience preferred.
Strong writing skills with a portfolio demonstrating a range of marketing, digital, and brand content.
Familiarity with Microsoft 365 and how to leverage SharePoint for content management and collaboration.
Experience preparing business cases, including capital needs, project scope, and recurring operational cost considerations.
Why Join Pathfinder Bank Pathfinder Bank is a community-focused organization that values thoughtful leadership, collaboration, and accountability. Our teams work closely across departments to support customers, strengthen local communities, and drive sustainable growth.
In this role, you’ll have the opportunity to influence how the Bank communicates internally and externally, partner with leaders across the organization, and contribute to initiatives that directly support customer experience and business outcomes.
What We Offer
Competitive compensation and comprehensive benefits, including health coverage and a 401(k) with company match and Safe Harbor
Generous paid time off and paid volunteer opportunities
A collaborative, people-first culture that values ideas, ownership, and continuous improvement
Opportunities for professional growth, development, and long-term career progression
Salary: $77,900.00–$101,100.00 Yearly
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