Plaid Inc is hiring: Social Media Lead in San Francisco

# Social Media LeadCommunicationsSan FranciscoFull-timeWe believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.Plaid is looking for someone with passion for building community and conversations through compelling storytelling and creative. In this role, you’ll lead our social media channels – across LinkedIn, Instagram, X, and Facebook – to increase brand awareness, followers, and engagement. This role requires a combination of creativity, strategic thinking, and execution. This person will work collaboratively with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage issues online. The ideal candidate should be experienced in having previously managed a fast growing technology’s company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically.## Responsibilities* Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience.* Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool.* Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more.* Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers.* Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways.* Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.* Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more.* Write social posts for members of our leadership team to engage their networks around announcements and brand moments.* Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media.* Become an expert on telling the stories of our customers and employees to showcase our strong network and connections.* Provides feedback on creative concepts and ways to translate this into social-first content.## Qualifications* 7+ years of social media strategy and execution experience in B2B, ideally in fintech* Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)* Proven success building organic social programs that grow engagement and elevate brand reputation* Ability to translate technical or complex topics into approachable, audience-driven narratives* A passion for storytelling grounded in substance* Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms* Analytical mindset: skilled in using data and insights to inform content and iterate quickly* Organized, detail oriented, and collaborates well cross-functionally.* Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution.The target base salary for this position ranges from $159,600/year to $210,000/year in San Francisco and New York.The base salary range listed for this full-time position excludes commission (if applicable), equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills, experience, and relevant education or training.Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.Please review our Candidate Privacy Notice . #J-18808-Ljbffr In Summary: Plaid powers the tools millions of people rely on to live a healthier financial life . The target base salary for this position ranges from $159,600/year to $210,000/year in San Francisco and New York . The ideal candidate should be experienced in having previously managed a fast growing technology’s company social media strategy and has a deep understanding of how brands should use social media to show up . En Español: Creemos que la forma en que las personas interactúan con sus finanzas mejorará drásticamente en los próximos años. Estamos dedicados a empoderar esta transformación mediante la construcción de herramientas y experiencias que miles de desarrolladores utilizan para crear sus propios productos. Plaid potencia las herramienta de las cuales millones de personas confían para vivir una vida financiera más saludable. Trabajamos con miles de compañías como Venmo, SoFi, varias de las Fortune 500 y muchos de los bancos más grandes para facilitar que la gente conecte sus cuentas financieras con las aplicaciones y servicios que deseen usar. El candidato ideal debe tener experiencia en haber manejado previamente una estrategia de redes sociales tecnológicas rápidamente crecientes de la empresa y tiene un profundo entendimiento de cómo las marcas deben usar las redes sociales para aparecer e interactuar con el público de manera auténtica.## Responsabilidades* Escribir copias sociales que estén alineadas con la voz y el tono de marca de Plaid y sean relevantes para nuestra audiencia.* Diseñar ideas creativas sociales utilizando plantillas, gráficos aprobados por la marca y imágenes técnicas en Canva, Figma o una herramienta similar.* Gestionar un calendario editorial que se ajuste a los momentos de marca, anuncios, anuncios y más cómodos de las campañas. El rango salarial que se muestra en cada puesto de trabajo es el objetivo mínimo y máximo para los nuevos empleados. La remuneración real puede ser mayor o menor dependiendo de factores como habilidades, experiencia y educación o capacitación relevantes.La compensación adicional en forma de equidad y/o comisión depende del puesto ofrecido. Plaid proporciona un plan integral de beneficios, incluidos médicos, dentales, visión y 401 (k). No discriminamos sobre la base de raza, color, origen nacional, etnia, religión o creencia religiosa, sexo (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, género, identidad de genero, expresión de género , estatus transgénero, estereotipos sexuales, edad, estado militar o veterano, discapacidad u otras características legalmente protegidas aplicables. También consideramos a los solicitantes calificados con antecedentes penales, consistentes con las leyes federales, estatales y locales aplicables. Plaid se compromete a proporcionar acomodamientos razonables para candidatos con discapacidades en nuestro proceso de reclutamiento. Si necesita ayuda con su solicitud o entrevistas debido a una discapacidad, por favor avístenos al correo electrónico accommodations@Privacyplaid.com. Por favor revise nuestro Número de candidato . #J-18808-Ljbffr