VP, Product Marketing - Remote (San Francisco) Job at Dataiku in San Francisco

Dataiku is The Universal AI Platform, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge.

Role Summary

As Vice President of Product Marketing, you will lead the global product marketing organization responsible for translating Dataikus platform value into differentiated market demand that drives qualified pipeline and ARR growth.

This role sits at the intersection of product, marketing, and sales combining strategic positioning, market insight, and commercial execution to shape how Dataiku competes and wins. You will define how we tell our story to the market, guide go-to-market strategies across products and industries, and ensure every message, launch, and enablement asset drives measurable impact.

You are a strategic storyteller, a market translator, and a commercial catalyst able to connect technology, customer value, and market opportunity into a unified narrative that accelerates growth.

Core Responsibilities

Product Marketing Leadership

• Lead and scale a global team responsible for positioning, messaging, gotomarket strategy, and sales enablement.
• Partner with the CMO and Product leadership to ensure alignment between market opportunity, product strategy, and revenue priorities.
• Build a highperforming organization that balances strategic thought leadership with executional excellence.

Positioning & Messaging

• Define and continuously evolve Dataikus market positioning to translate complex platform capabilities into differentiated customer value.
• Develop buyercentric narratives that convert pain points into purchase intent and reinforce category leadership.
• Ensure all messaging is consistent, credible, and aligned across marketing, sales, and product functions.

GotoMarket Strategy

• Build and execute gotomarket strategies that drive pipeline and revenue across products, industries, and personas.
• Own product launches, from strategy and messaging to enablement and measurement.
• Partner with Digital & Growth Marketing, Field, and Partner teams to deliver integrated campaigns with clear demand and revenue outcomes.

Sales Partnership & Enablement

• Partner closely with Sales and Enablement teams to develop competitive content, battlecards, demos, and storytelling assets that improve win rates and deal velocity.
• Provide product training, talk tracks, and market insights to ensure sellers can articulate Dataikus differentiated value to every persona and buyer stage.
• Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities.

Market Intelligence & Pricing Strategy

• Lead market, competitive, and pricing analysis to inform gotomarket and product decisions.
• Deliver actionable insights on trends, buyer behavior, and competitive positioning to shape strategy and investment.
• Partner with Finance and Product to align pricing and packaging with market opportunity and revenue goals.

Voice of the Buyer

• Serve as the champion for customer and prospect perspectives across the business.
• Lead buyer research, persona development, and win/loss analysis to ensure product, messaging, and gotomarket strategies reflect real customer needs.
• Partner with Customer Success and Product to ensure insights from customers translate into better products and stronger retention.

Success Profile

Experience & Education

• Bachelors degree in marketing, business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in B2B marketing with deep expertise in product marketing, competitive intelligence, and gotomarket strategy.
• Proven success building product marketing organizations in highgrowth SaaS or enterprise technology companies.
• Demonstrated ability to translate complex technology into compelling narratives that drive business outcomes.

Skills & Competencies

• Expert in positioning, storytelling, and gotomarket execution.
• Strong analytical and market insight capabilities; skilled at turning data into strategic direction.
• Deep understanding of enterprise buyer behavior, sales cycles, and field enablement.
• Exceptional crossfunctional collaboration and executive communication skills.
• Adept at managing highperforming teams and balancing strategic leadership with operational execution.

Behavioral Attributes

• Marketoriented and customerobsessed; naturally curious and insightdriven.
• Strategic yet pragmatic. Able to toggle between visionsetting and handson execution.
• Collaborative, persuasive, and datainformed leader with a passion for growth.
• Thrives in dynamic, fastpaced environments where clarity, agility, and accountability matter.

What are you waiting for!

At Dataiku, youll be part of a journey to shape the everevolving world of AI. Were not just building a product; were crafting the future of AI. If youre ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we cant wait to welcome you to Dataiku!

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate.

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