BCForward is hiring: Marketing Automation Manager in Saint Paul

In this role, your main responsibilities will involve developing and executing strategic, clear and engaging marketing efforts that support HR initiatives and enhance the overall employee experience.

As the primary owner of the EVP strategy, you will also work to ensure its connection throughout every talent facing process - from candidate to alumni. This includes managing candidate-facing content deployed through digital channels across the organization in support of Talent Acquisition initiatives, as well as functional communications content deployed to our current employees, in support of our employer brand.

As both a strategic leader and player-coach, you will provide consulting support, while also being hands-on, creating functional content and campaigns aligned with HR’s biggest initiatives.

However, none of this work is done in a vacuum and as the Talent Marketing Manager, you will also be partnering closely with Corporate Communications to drive a cohesive editorial calendar and ensure HR messaging aligns with broader organizational communication strategies.

Key Responsibilities include:

Strategic Talent Marketing & Leadership:

• Developing and executing TM strategy.
• Lead Talent Marketing Consultant, helping maintain best in class Candidate Marketing and expanding that capability across the full employee lifecycle.
• Collaborate regularly with Communications team to leverage and synchronize content and publishing.
• Collaborate regularly with Corporate Digital Marketing team to remain current on platforms.
• Provide strong input in vendor related discuss related to Talent Marketing and content production across all areas of HR.

HR Communications Content Development:

• Craft compelling messaging for key HR initiatives, including policy changes, program rollouts, and employee resources.
• Maintain and update static HR content, such as Front Door pages, FAQs, and employee guides, to provide accurate and actionable information.
• Create original graphic and written content for a wide variety of audiences (leveraging existing assets, minor graphic design, copywriting, HR and legal routing).
• Serve as the primary liaison between HR and Corporate Communications to align messaging and maintain a cohesive editorial calendar.
• Develop and tie digital communications strategies into company business and communications, department objectives and strategies.

EVP & Messaging Alignment:

• Own and evolve the EVP strategy, ensuring it is embedded into all HR communications.
• Develop thematic messaging that connects HR initiatives to the organizations culture, values, and employer brand.
• Partner with HR and leadership teams to ensure EVP messaging is consistently integrated into talent marketing efforts and employee communications.
• Ensure talent brand and reputation are enhanced by social media and digital activities.
• Actively manage potentially damaging issues in conjunction with Corporate Communications.
• Monitor industry and company news.
• Support Talent Marketing Consultant in developing a talent community and career site strategy in collaboration with Talent Acquisition and Corporate Communications.

Manage Budget & Talent Marketing Analytics:

• Create a comprehensive set of metrics/dashboard to communicate the value and state of Talent Marketing.

• Draft proposals and acquires support for specific talent marketing initiatives.
• Partner with Portfolio Manager to ensure Talent Marketing measures are taken into account as part of ROI analysis of HR initiatives.
• Review regular report to identify ROI of Talent Marketing initiatives, with a special focus on areas of investment in the Candidate Marketing.

Required Experience/Knowledge/Skills:

• Bachelor's degree and a minimum of 5 years related experience (i.e., Communications, Digital Marketing)
• Experience in marketing, communications, talent experience or customer facing HR roles
• Strong understanding of customer centric processes such as human centered design
• Experience in managing digital execution - both day-to-day maintenance and campaign-style responsibility
• Understanding of employment branding development
• Experience leading complex projects, managing risk and driving a team to deliver the highest quality results for our clients
• Innovative and bold mindset
• Comfort operating with ambiguity

Preferred Qualifications:

• Master’s degree and 3+ years of in the talent experience space
• 2 years of experience managing social media communities
• Digital site development and production experience
• Process improvement experience
• Data analytics experience