Bud Cross Ford Inc is hiring: Creative Marketing Director in Caldwell

Bud Cross Ford is seeking a hands‑on, highly creative Creative Marketing Director to lead content production, strengthen our digital presence, and shape the visual identity of our dealership.

If you’re someone who loves creating — video, graphics, photography, social content, and campaign ideas — this role offers full creative freedom and the opportunity to leave a real mark on a trusted Texas brand.

What You’ll Do (Primary Creative Responsibilities)

• Produce high‑quality videos, graphics, and photos for social media, web, advertising, and in‑store branding
• Manage and grow all social channels (Facebook, Instagram, TikTok) through consistent, engaging content
• Build and execute monthly content calendars with new ideas and themed campaigns
• Shoot and edit content for vehicle highlights, events, promotions, and community involvement
• Maintain brand consistency and elevate the dealership’s visual presence
• Create event graphics, highlight reels, recap videos, and real‑time social storytelling
• Capture photos/videos for new and pre‑owned inventory
• Design and oversee in‑store creative displays, seasonal themes, and showroom décor

Secondary Marketing Responsibilities

• Manage relationships with digital vendors and service providers
• Assist with Google Ads, Meta Ads, and other digital ad campaigns
• Maintain and update website content (banners, specials, graphics, inventory media)
• Track content performance and adjust creative strategy for growth
• Support events, giveaways, community partnerships, and dealership promotions

Who We’re Looking For

• A creative powerhouse with strong skills in video editing, photography, and design
• A proactive self‑starter who works well independently and thrives on bringing ideas to life
• Detail‑oriented with high standards for quality and storytelling
• Passionate about social media trends, short‑form content, and visual branding
• Comfortable managing multiple projects in a fast‑paced environment
• Strong communicator who can collaborate across departments

Required Skills & Experience

• Proven experience in content creation, video editing, and digital media
• Proficiency with Adobe Creative Cloud or similar creative tools
• Experience managing and growing social media pages
• 2–4 years of creative, marketing, or media production experience

Nice to Have

• Automotive or retail marketing experience
• Knowledge of Google Ads, Meta Ads, or SEO
• Skills with Canva, CapCut, or similar quick‑turn tools

What We Offer

• Competitive salary
• Health, dental, and vision insurance
• 401(k)
• Paid time off and holidays
• A supportive, family‑owned environment
• Creative freedom and room to grow the brand
• All necessary tools and equipment provided