Social Media Marketing Specialist Job at Shutter and Shadow Studio in Janesville

Job Overview

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and digital marketing, with a strong understanding of brand management and audience engagement. This role involves developing and implementing effective social media strategies to enhance our online presence, engage with our audience, and drive traffic to our platforms.

Duties

• Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that aligns with brand messaging and goals.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, feedback, and customer inquiries through social listening.
• Analyze performance metrics using tools such as Google Analytics and web analytics to measure the effectiveness of campaigns.
• Manage paid advertising campaigns on Facebook and other platforms to increase reach and engagement.
• Collaborate with the graphic design team to create visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Engage in relationship management by interacting with followers, responding to comments, and fostering community engagement.
• Stay updated on industry trends in digital marketing, e-commerce, and public relations to inform strategy development.

Skills

• Proficiency in social media management tools such as Hootsuite, Buffer, or similar applications.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
• Knowledge of video editing techniques for creating engaging multimedia content.
• Familiarity with branding principles and public relations strategies.
• Excellent written communication skills with a keen eye for detail in proofreading content.
• Experience in content creation that resonates with target audiences across various platforms.
• Understanding of digital marketing principles including e-commerce strategies and relationship management.
• Ability to analyze data from Google Analytics and other web analytics tools to inform decision-making. Join us as we enhance our brand's online presence through innovative social media strategies

Job Type: Part-time

Pay: $ $27.97 per hour

Expected hours: 7 – 21 per week

Work Location: In person