The Woodruff Arts Center
Promotions and Social Media Manager
The Woodruff Arts Center, Atlanta, Georgia, United States, 30383
Promotions and Social Media Manager page is loaded## Promotions and Social Media Managerlocations:
Alliance Theatretime type:
Full timeposted on:
Posted 2 Days Agojob requisition id:
2025-0133## **Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.****Reports to:**Director of Marketing and Communications**FLSA:**United States of America (Exempt)**Employment Status**:Regular/Full time**ABOUT THE ALLIANCE THEATRE:**Founded in 1968, the Alliance Theatre is the leading producing theater in the Southeast, reaching more than 165,000 patrons annually. The Alliance is a recipient of the Regional Theatre Tony Award for sustained excellence in programming, education, and community engagement and is led by Artistic Directors Tinashe Kajese-Bolden and Christopher Moses and Managing Director Brandon Kahn. In January 2019, the Alliance opened its new, state-of-the-art performance space, The Coca-Cola Stage at Alliance Theatre.Known for its high artistic standards and national role in creating significant theatrical works, the Alliance has premiered more than 140 productions including eleven that have transferred to Broadway. The Alliance education department reaches 90,000 students annually through performances, classes, camps, and in-school initiatives designed to support teachers and enhance student learning. The Alliance Theatre values community, curiosity, collaboration, and excellence, and is dedicated to reflecting the cultural richness of Atlanta's community with the stories we tell, the artists, staff, and leadership we employ, and the audiences we serve.**POSTION DESCRIPTION:**The Promotions & Social Media Manager will coordinate promotional activities and events and oversee the messaging, scheduling, and posting of content for Alliance Theatre's social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube, supporting ideation, drafting, and execution of posts. This candidate will also support the Manager of Digital Storytelling and Graphic Designer with podcast production, graphics creation, blog posts, and light video/photography work to support social media content.The Alliance is looking for someone who is connected to the Atlanta arts & culture community and will get the Alliance’s programming, messaging, and brand out in the community through promotional opportunities like festivals, email trades, social media collaborations, special appearances, and more.Keeping a finger on the pulse of the ever-evolving social media landscape, especially trends particular to the professional theater industry, this candidate will continuously adapt our approach to reflect the latest best practices.The Promotions & Social Media Manager must be a strategic thinker, understand existing and emerging media platforms, have strong project management and communications skills, and have a passion for popular culture.**RESPONSIBILITIES:**Grassroots Marketing & Promotions – 40%* Identify events, festivals, partnerships, influencers, etc. where the Alliance Theatre could engage new and existing audiences* Create, staff or attend, and execute all experiential marketing plans and events* Coordinate with artists and production teams on any public appearances or promotional performances by cast members* Coordinate and fulfill any promotional packages, exchanges, and cross-promotional opportunities such as ticket giveaways, prizes, etc.* Represent the Alliance Theatre brand and ensure activations align with organizational objectives and target audiences* Track budget and expenses for activations and promotional items* Manage event and promo item inventory (working closely with the Manager of Creative and Design.)Social Media Management – 50%* Lead social media posting/scheduling, working collaboratively with department heads and team members on content development and post-timing* Ensure that all brand guidelines and standards are upheld on all channels* Ensure that content and messaging for each channel follows the Alliance’s strategic goals and voice for that channel, as outlined by the Marketing & Communications Director* Monitor and respond to social media comments and direct messages, maintaining and upholding the Alliance’s terms of engagement* Collaborate with all departments of the Alliance Theatre to make sure all programming is given appropriate visibility across our platforms, including education, production, artistic, development, audience engagement and community outreach* Collaborate with the PR & Marketing Manager on influencer marketing strategy – reposting important content produced by influencers and contributing new influencers to our outreach & cultivation efforts* Contribute content and articles for the Alliance Theatre blog, which can then be used as content for social media platforms and show programs* Support content production, assisting the Manager of Digital Storytelling with podcast development, photoshoots, opening night coverage, etc as neededAdministrative support – 10%* Process invoices* Deliver collateral materials to promotional partners* Other responsibilities as assigned**QUALIFICATIONS:*** 2-5 years of experience in developing social media messages and content for large organizations or brands* Degree or work experience in any of the following concentrations is preferred – journalism, communications, marketing, English* Exceptional written communication and copywriting skills* Strong project management skills with the ability to prioritize and handle multiple projects concurrently, successfully meeting all deadlines* Interest in theater and strong understanding of the professional theater industry is preferred* Proficiency in social media management tools like Hootsuite or similar.* Proficient in creative editing tools such as Adobe Creative Suite (Photoshop, Premiere, InDesign, Lightroom, etc.)* Proficiency in content development platforms for social media such as giffy.com, Canva, etc.* Ability to work independently, problem-solve, and take initiative* Ability to work under pressure and navigate multiple opinions and viewpoints on a given project* Capable of following direction, collaborating with other stakeholders, and adapting to evolving requests, edits, and revisions while delivering final products promptly* Ability to grow and continue to learn in a fast-paced, ever-changing digital media landscape, staying current on trends and best practices in digital media and theater industry, as well as advancements in photography, videography, and editing**Physical Demands/Work Environment:*** The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Necessary accommodations will be made to enable individuals with disabilities to perform the essential functions* Some standing, walking, bending, frequent use of hands, stooping and lifting (at least 25 pounds) is needed for the movement of photography and video equipment, backdrops, lighting, etc. as needed* The noise level in the work environment is usually moderate* While standard business hours are Monday – Friday, 9:00 a.m. – 5:00 p.m., this candidate must be available for frequent nights and weekend work when performances, rehearsals, or special events are taking place outside of standard business hours. Best efforts will be made to accommodate a flexible daytime schedule on days/weeks where nights and weekend work is required #J-18808-Ljbffr
Alliance Theatretime type:
Full timeposted on:
Posted 2 Days Agojob requisition id:
2025-0133## **Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.****Reports to:**Director of Marketing and Communications**FLSA:**United States of America (Exempt)**Employment Status**:Regular/Full time**ABOUT THE ALLIANCE THEATRE:**Founded in 1968, the Alliance Theatre is the leading producing theater in the Southeast, reaching more than 165,000 patrons annually. The Alliance is a recipient of the Regional Theatre Tony Award for sustained excellence in programming, education, and community engagement and is led by Artistic Directors Tinashe Kajese-Bolden and Christopher Moses and Managing Director Brandon Kahn. In January 2019, the Alliance opened its new, state-of-the-art performance space, The Coca-Cola Stage at Alliance Theatre.Known for its high artistic standards and national role in creating significant theatrical works, the Alliance has premiered more than 140 productions including eleven that have transferred to Broadway. The Alliance education department reaches 90,000 students annually through performances, classes, camps, and in-school initiatives designed to support teachers and enhance student learning. The Alliance Theatre values community, curiosity, collaboration, and excellence, and is dedicated to reflecting the cultural richness of Atlanta's community with the stories we tell, the artists, staff, and leadership we employ, and the audiences we serve.**POSTION DESCRIPTION:**The Promotions & Social Media Manager will coordinate promotional activities and events and oversee the messaging, scheduling, and posting of content for Alliance Theatre's social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube, supporting ideation, drafting, and execution of posts. This candidate will also support the Manager of Digital Storytelling and Graphic Designer with podcast production, graphics creation, blog posts, and light video/photography work to support social media content.The Alliance is looking for someone who is connected to the Atlanta arts & culture community and will get the Alliance’s programming, messaging, and brand out in the community through promotional opportunities like festivals, email trades, social media collaborations, special appearances, and more.Keeping a finger on the pulse of the ever-evolving social media landscape, especially trends particular to the professional theater industry, this candidate will continuously adapt our approach to reflect the latest best practices.The Promotions & Social Media Manager must be a strategic thinker, understand existing and emerging media platforms, have strong project management and communications skills, and have a passion for popular culture.**RESPONSIBILITIES:**Grassroots Marketing & Promotions – 40%* Identify events, festivals, partnerships, influencers, etc. where the Alliance Theatre could engage new and existing audiences* Create, staff or attend, and execute all experiential marketing plans and events* Coordinate with artists and production teams on any public appearances or promotional performances by cast members* Coordinate and fulfill any promotional packages, exchanges, and cross-promotional opportunities such as ticket giveaways, prizes, etc.* Represent the Alliance Theatre brand and ensure activations align with organizational objectives and target audiences* Track budget and expenses for activations and promotional items* Manage event and promo item inventory (working closely with the Manager of Creative and Design.)Social Media Management – 50%* Lead social media posting/scheduling, working collaboratively with department heads and team members on content development and post-timing* Ensure that all brand guidelines and standards are upheld on all channels* Ensure that content and messaging for each channel follows the Alliance’s strategic goals and voice for that channel, as outlined by the Marketing & Communications Director* Monitor and respond to social media comments and direct messages, maintaining and upholding the Alliance’s terms of engagement* Collaborate with all departments of the Alliance Theatre to make sure all programming is given appropriate visibility across our platforms, including education, production, artistic, development, audience engagement and community outreach* Collaborate with the PR & Marketing Manager on influencer marketing strategy – reposting important content produced by influencers and contributing new influencers to our outreach & cultivation efforts* Contribute content and articles for the Alliance Theatre blog, which can then be used as content for social media platforms and show programs* Support content production, assisting the Manager of Digital Storytelling with podcast development, photoshoots, opening night coverage, etc as neededAdministrative support – 10%* Process invoices* Deliver collateral materials to promotional partners* Other responsibilities as assigned**QUALIFICATIONS:*** 2-5 years of experience in developing social media messages and content for large organizations or brands* Degree or work experience in any of the following concentrations is preferred – journalism, communications, marketing, English* Exceptional written communication and copywriting skills* Strong project management skills with the ability to prioritize and handle multiple projects concurrently, successfully meeting all deadlines* Interest in theater and strong understanding of the professional theater industry is preferred* Proficiency in social media management tools like Hootsuite or similar.* Proficient in creative editing tools such as Adobe Creative Suite (Photoshop, Premiere, InDesign, Lightroom, etc.)* Proficiency in content development platforms for social media such as giffy.com, Canva, etc.* Ability to work independently, problem-solve, and take initiative* Ability to work under pressure and navigate multiple opinions and viewpoints on a given project* Capable of following direction, collaborating with other stakeholders, and adapting to evolving requests, edits, and revisions while delivering final products promptly* Ability to grow and continue to learn in a fast-paced, ever-changing digital media landscape, staying current on trends and best practices in digital media and theater industry, as well as advancements in photography, videography, and editing**Physical Demands/Work Environment:*** The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Necessary accommodations will be made to enable individuals with disabilities to perform the essential functions* Some standing, walking, bending, frequent use of hands, stooping and lifting (at least 25 pounds) is needed for the movement of photography and video equipment, backdrops, lighting, etc. as needed* The noise level in the work environment is usually moderate* While standard business hours are Monday – Friday, 9:00 a.m. – 5:00 p.m., this candidate must be available for frequent nights and weekend work when performances, rehearsals, or special events are taking place outside of standard business hours. Best efforts will be made to accommodate a flexible daytime schedule on days/weeks where nights and weekend work is required #J-18808-Ljbffr