ZEISS Group
About Us:
How many companies can say they have been in business for over 178 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever‑changing environments in a fast‑paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
What’s the role? The Sr. Marketing Manager is responsible for US market planning and promotion of Health Information Technology and Digital Excellence with the goal of achieving planned revenue and profit targets. The Sr. Marketing Manager leads a team of marketers and is expected to work in conjunction with SBU Marketing team to provide market research and competitive intelligence information to communicate product improvement needs, contributing to the long‑term plan to sustain the product life cycle. Provides sales support and local customer support. This individual will work closely with world-renowned key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross‑functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions.
Sound Interesting? Here’s what you’ll do:
Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility
Plan and manage the customer segment marketing budget
Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective
Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation
Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan
Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research
Adapt global content for regional marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plans, including mailings, pitch‑book creation and webinars/workshops based on local needs
Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements
Support Regional Sales Forces. Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs
Provides Field Sales with updates on product services, and market changes
Be a resource to Field Sales and respond to point of sales questions and requests
Participate in Monthly/Quarterly Sales Forecasting meetings
Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings
Provide local customer support
Consult with customers to identify potential marketing needs, to support product adoption and effectiveness
Work with trade media to provide product specific information to assist with articles
Collaborate with customers on landmark events, articles and studies supporting market development needs
Support regional/local trade‑show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives
Direct customer inquiries into appropriate resources
Be a resource to support Regulatory activities as necessary
Manage, lead, coach and develop people
Lead cross functional teams to achieve digital excellence in customer communications
Do you qualify?
BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred
Product launch experience is required
Five + (5) years’ marketing experience, preferably at a medical device/optical device company
Knowledge and experience in market analysis
Excellent oral presentation and written communications skills
Good analytical skills and experienced in spreadsheet financial analysis
Management skills and proven ability to work cross‑functionally
Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology
Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy
Willing to travel over weekends and holidays, U.S. and international travel (30%). Ability to work in a multi‑cultural business environment, foreign language skills are desirable. Ability to lift and move products (up to 25 lbs)
The annual national US pay range for this position is $127,300 - $159,100.
The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
This position is eligible for a Performance Bonus.
We have amazing benefits to support you as an employee at ZEISS!
Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay
The list goes on!
Your ZEISS Recruiting Team: Lindsay Walker
Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).
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Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever‑changing environments in a fast‑paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
What’s the role? The Sr. Marketing Manager is responsible for US market planning and promotion of Health Information Technology and Digital Excellence with the goal of achieving planned revenue and profit targets. The Sr. Marketing Manager leads a team of marketers and is expected to work in conjunction with SBU Marketing team to provide market research and competitive intelligence information to communicate product improvement needs, contributing to the long‑term plan to sustain the product life cycle. Provides sales support and local customer support. This individual will work closely with world-renowned key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross‑functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions.
Sound Interesting? Here’s what you’ll do:
Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility
Plan and manage the customer segment marketing budget
Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective
Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation
Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan
Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research
Adapt global content for regional marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plans, including mailings, pitch‑book creation and webinars/workshops based on local needs
Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements
Support Regional Sales Forces. Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs
Provides Field Sales with updates on product services, and market changes
Be a resource to Field Sales and respond to point of sales questions and requests
Participate in Monthly/Quarterly Sales Forecasting meetings
Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings
Provide local customer support
Consult with customers to identify potential marketing needs, to support product adoption and effectiveness
Work with trade media to provide product specific information to assist with articles
Collaborate with customers on landmark events, articles and studies supporting market development needs
Support regional/local trade‑show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives
Direct customer inquiries into appropriate resources
Be a resource to support Regulatory activities as necessary
Manage, lead, coach and develop people
Lead cross functional teams to achieve digital excellence in customer communications
Do you qualify?
BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred
Product launch experience is required
Five + (5) years’ marketing experience, preferably at a medical device/optical device company
Knowledge and experience in market analysis
Excellent oral presentation and written communications skills
Good analytical skills and experienced in spreadsheet financial analysis
Management skills and proven ability to work cross‑functionally
Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology
Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy
Willing to travel over weekends and holidays, U.S. and international travel (30%). Ability to work in a multi‑cultural business environment, foreign language skills are desirable. Ability to lift and move products (up to 25 lbs)
The annual national US pay range for this position is $127,300 - $159,100.
The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
This position is eligible for a Performance Bonus.
We have amazing benefits to support you as an employee at ZEISS!
Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay
The list goes on!
Your ZEISS Recruiting Team: Lindsay Walker
Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).
#J-18808-Ljbffr