EVP of Customer Success and Head of Marketing
"Creating AdWords accounts is easy, but managing the accounts so that they perform well and offer maximum return on the clients’ investment takes time and attention to detail. I enjoy being able to deliver those results. The results of my SEO research can directly and positively affect their bottom-line profits, and that is rewarding."
Michelle has been crushing boxes since 2010, helping clients strengthen their online presence through data‑driven digital marketing strategies. With more than 15 years of experience in SEO, paid search, content strategy, and analytics , she ensures every campaign is built on expertise, transparency, and measurable results.
Michelle develops and manages comprehensive strategies for SEO, Google Ads, and website analytics —helping clients increase visibility, attract qualified traffic, and achieve meaningful conversions. Her dedication to ongoing optimization and adherence to Google’s best practices set BoxCrush apart in a competitive digital landscape.
Michelle also leads the internal marketing team and contributes to BoxCrush’s long‑term strategy, guiding the company’s continued growth and innovation.
Her approach reflects the core E‑E‑A‑T principles:
- Experience: More than a decade of hands‑on campaign management across industries.
- Expertise: Certified in Google Ads and Analytics, with a deep understanding of evolving search trends.
- Authoritativeness: A trusted resource for clients and colleagues alike.
- Trustworthiness: Committed to ethical, transparent marketing practices that deliver lasting results.
Outside of work, Michelle writes for online publications like Indy With Kids, and enjoys exploring the arts, food, and culture of Indianapolis with her family and friends.
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