Laced Up
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Albany, NY | Full-Time | Fully On-Site
Laced Up is looking for a highly creative, analytical, and people-driven
Live Streaming Manager
to lead and scale our TikTok Live operation from our Albany, New York headquarters.
This is a fully on-site leadership role with ownership over the live streaming division. The focus is on performance, optimization, team management, and growth — not technical camera or production work. You will oversee hosts, collaborate with internal teams, work with external partners and brands, and operate at the cutting edge of live streaming and the future of e-commerce, including working closely with the TikTok ecosystem.
This role is ideal for someone who thrives on problem-solving, experimentation, and building systems that scale.
What You’ll Be Responsible For
Own and manage the performance and profitability of Laced Up’s TikTok Live streams
Build, hire, train, and manage a team of live stream hosts and supporting staff
(initially ~5 hosts and ~3 additional team members)
Oversee daily live stream operations from our Albany office
Evaluate host and stream performance using key metrics and analytics
Analyze engagement, conversion, revenue, and retention data to drive continuous improvement
Test and optimize stream formats, visuals, pacing, scripts, and creative elements
Develop strategies to grow audiences and reach new customer segments through live streaming
Collaborate with technical, operational, and marketing teams to ensure seamless execution
Manage costs, budgets, and performance related to live streaming and advertising
Support and execute marketing and paid promotion strategies tied to live streams
Travel on an as-needed basis (approximately bi-monthly to monthly) for pop-up live streams, activations, and events in other states
Build scalable processes, systems, and best practices as the live streaming division grows
Act as the owner of the live streaming function, bringing together people, creativity, and data
What We’re Looking For
Experience managing or leading teams in a professional environment (2-3 Years Experience)
Strong analytical skills with the ability to turn data into actionable insights
Background in marketing, growth, advertising, or performance-driven roles (preferred)
Experience working with talent, hosts, creators, or front-facing teams
Highly creative problem-solver who enjoys learning, testing, and iterating
Comfortable learning new platforms, tools, and systems quickly
Strong communication, leadership, and organizational skills
Ability to work
full-time, on-site in Albany, NY
during standard business hours
Willingness to travel occasionally for live stream activations
Bonus (Not Required)
TikTok Live or live commerce experience
E-commerce or digital media background
Performance marketing or experimentation experience
Why This Role at Laced Up
Work on the
bleeding edge of live streaming and the future of e-commerce
Direct exposure to and collaboration with brands and the TikTok ecosystem
High-ownership role with direct visibility to company leadership
Significant growth opportunity as the live streaming division scales
Ability to shape strategy, build a team, and make a real impact
Seniority Level Mid-Senior level
Employment type Full-time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Retail
#J-18808-Ljbffr
Albany, NY | Full-Time | Fully On-Site
Laced Up is looking for a highly creative, analytical, and people-driven
Live Streaming Manager
to lead and scale our TikTok Live operation from our Albany, New York headquarters.
This is a fully on-site leadership role with ownership over the live streaming division. The focus is on performance, optimization, team management, and growth — not technical camera or production work. You will oversee hosts, collaborate with internal teams, work with external partners and brands, and operate at the cutting edge of live streaming and the future of e-commerce, including working closely with the TikTok ecosystem.
This role is ideal for someone who thrives on problem-solving, experimentation, and building systems that scale.
What You’ll Be Responsible For
Own and manage the performance and profitability of Laced Up’s TikTok Live streams
Build, hire, train, and manage a team of live stream hosts and supporting staff
(initially ~5 hosts and ~3 additional team members)
Oversee daily live stream operations from our Albany office
Evaluate host and stream performance using key metrics and analytics
Analyze engagement, conversion, revenue, and retention data to drive continuous improvement
Test and optimize stream formats, visuals, pacing, scripts, and creative elements
Develop strategies to grow audiences and reach new customer segments through live streaming
Collaborate with technical, operational, and marketing teams to ensure seamless execution
Manage costs, budgets, and performance related to live streaming and advertising
Support and execute marketing and paid promotion strategies tied to live streams
Travel on an as-needed basis (approximately bi-monthly to monthly) for pop-up live streams, activations, and events in other states
Build scalable processes, systems, and best practices as the live streaming division grows
Act as the owner of the live streaming function, bringing together people, creativity, and data
What We’re Looking For
Experience managing or leading teams in a professional environment (2-3 Years Experience)
Strong analytical skills with the ability to turn data into actionable insights
Background in marketing, growth, advertising, or performance-driven roles (preferred)
Experience working with talent, hosts, creators, or front-facing teams
Highly creative problem-solver who enjoys learning, testing, and iterating
Comfortable learning new platforms, tools, and systems quickly
Strong communication, leadership, and organizational skills
Ability to work
full-time, on-site in Albany, NY
during standard business hours
Willingness to travel occasionally for live stream activations
Bonus (Not Required)
TikTok Live or live commerce experience
E-commerce or digital media background
Performance marketing or experimentation experience
Why This Role at Laced Up
Work on the
bleeding edge of live streaming and the future of e-commerce
Direct exposure to and collaboration with brands and the TikTok ecosystem
High-ownership role with direct visibility to company leadership
Significant growth opportunity as the live streaming division scales
Ability to shape strategy, build a team, and make a real impact
Seniority Level Mid-Senior level
Employment type Full-time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Retail
#J-18808-Ljbffr