Mistplay is hiring: Head of User Acquisition in New York

Global Head of User Acquisition (Director, UA)

We’re hiring at Mistplay – Canada’s fastest growing tech company, known as the #1 loyalty app for mobile gamers. Mistplay rewards gamers for time and money spent within games, redeemable for gift cards. We’re on a mission to be the best way to play mobile games for everyone, everywhere.

Base Pay Range

$210,000.00/yr – $298,500.00/yr

Key Responsibilities

• Evolve our UA strategies and day‑to‑day operations to achieve and exceed specific weekly/monthly/quarterly ROAS and user quality goals.
• Own the structured, data‑driven approach to experimentation and optimization across current and new media sources.
• Lead a team of User Acquisition managers to achieve forecasted performance and scale, providing leadership, governance, mentorship, and professional development.
• Manage the functional P&L, including media, tools, headcount, and creative budgets, forecasting and resourcing plans.
• Collaborate closely with product and LiveOps teams to maximize user LTV, app growth, and client ROI.
• Partner with the Sr. Director of Enterprise Analytics and data teams to prioritize analytical support for performance measurement, forecasting, and planning.
• Provide critical analysis and insights into operational performance, reporting regularly to the VP of Marketing and executive stakeholders, including the Board of Directors.
• Maintain senior relationships with media partners, driving campaign performance through escalation, beta programs, and collaboration.
• Provide thought leadership on the latest user acquisition trends, market dynamics, and emerging platforms.

Qualifications

• 8+ years of performance marketing experience, with extensive mobile app user acquisition expertise.
• Proven track record managing multi‑million dollar monthly budgets to profitably scale a mobile app, exceeding goals and optimizing performance through A/B, MVT, creative, and incremental testing.
• Thought leadership on mobile marketing, UA, and performance marketing best practices.
• Data‑driven decision making with strong analytical literacy, guiding analytics teams to deliver answers.
• Creative, collaborative, analytical, and growth marketing mindset for agile problem solving.
• Experience in people management, mentorship, and training of junior to senior marketers.
• Senior relationships with key ad networks, SDK networks, DSPs, and media partners (e.g., Google, Meta, TikTok, AppLovin).
• Excellent communication and presentation skills; ability to tell compelling stories through data.
• Enthusiastic and passionate about growth, impact, and UA/performance marketing.
• Outgoing, collaborative, and eager to work with global teams.

Why Mistplay?

We strive to make our work environment inviting and fun! Mistplay offers a variety of perks such as team lunches, game nights, company‑wide events, and more. Our culture is rooted in growth, backed by a smart, dynamic, and enthusiastic team. We use data to continually learn, improve, and adapt, fostering an environment where everyone can share ideas, push boundaries, take calculated risks, and see their visions come to life.

Location & Remote Policy

While we prioritize candidates based in Montreal or Toronto, we are open to remote candidates located in the Eastern United States.