Informa
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Role Overview As a Sales Manager, New Business, you will own an assigned territory focused on prospecting, lead generation, and converting new prospects into long‑term customers. This role offers an exceptional opportunity for experienced professionals who excel at consultative selling, competitive positioning, and driving growth through new customer acquisition.
Responsibilities
Sell exhibit space and sponsorship packages to new prospects across assigned territory.
Drive new customer acquisition with comprehensive prospecting strategies focused on market penetration and competitive displacement.
Identify and pursue greenfield opportunities across multiple events and product offerings.
Drive new revenue through strategic selling of digital/media products and premium event experiences.
Conduct discovery meetings with new prospects to understand business objectives and identify opportunities.
Strategically manage territory to grow market share and competitive positioning.
Develop territory plans to ensure systematic approach to prospecting and new business development.
Build robust new business pipeline through systematic identification of qualified prospects and opportunities.
Utilize advanced Salesforce.com functionality for lead management, opportunity tracking, and accurate forecasting.
Provide accurate forecasting for new business revenue and pipeline development.
Serve as primary hunter for new business opportunities within assigned territory.
Build and maintain prospect database with key decision makers and influencers across target accounts.
Execute multi‑touch prospecting campaigns through phone, email, social selling, and networking.
Create compelling value propositions that differentiate our offerings and demonstrate clear ROI.
Proactively research and qualify prospects to ensure efficient use of sales resources.
Leverage industry events and networking to generate new leads and build market presence.
Convert marketing qualified leads into sales opportunities through effective follow‑up and nurturing.
Qualifications
4‑6 years of B2B sales experience with strong focus on new business development and prospecting.
Proven track record of managing complex sales cycles and consistently exceeding new business quotas and acquisition targets.
Background in events, media, technology, or professional services with preference for technology industry exposure.
Demonstrated success in consultative selling and competitive displacement strategies.
Hunter mentality with relentless drive for new business development and market expansion.
Strategic prospecting skills with ability to identify and qualify high‑value opportunities.
Consultative selling expertise including needs assessment, solution development, and value‑based selling.
Relationship building capabilities with ability to quickly establish trust and credibility with new prospects.
Understanding of cybersecurity industry trends, challenges, and competitive landscape.
Knowledge of event marketing and sponsorship value proposition development.
Proficiency in Salesforce.com and CRM best practices for lead and opportunity management.
Experience with sales development methodologies and new business acquisition strategies.
Familiarity with digital marketing and integrated marketing solutions for prospect engagement.
Aggressive hunter approach with focus on new market penetration and revenue generation.
Resilient and persistent mindset with ability to handle rejection and maintain motivation.
Competitive drive that thrives on winning new business and displacing competitors.
Results‑oriented with consistent track record of meeting and exceeding new business targets.
Professional communication skills including presentation abilities and executive presence.
Benefits
Great community: welcoming culture with in‑person and online social events, walk‑the‑world charity day, and active colleague groups.
Broader impact: up to four days per year to volunteer with charity match funding available.
Career opportunity: bespoke training, mentoring platforms, and on‑demand access to thousands of courses on LinkedIn Learning; internal job moves encouraged.
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, birthday leave day, and chance to work from anywhere for up to four weeks a year.
Competitive benefits: 401k match, health, vision and dental insurance, parental leave, ESPP with company shares at a minimum 15% discount.
Strong wellbeing support: EAP assistance, mental health first aiders, free wellness app access, and more.
Recognition for great work: global awards and kudos programs.
As an international company, chance to collaborate with teams around the world.
Salary range: $80,000 — $95,000 based on experience.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most — although not all — of the skills and experience listed, we welcome your application.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or disability status.
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Role Overview As a Sales Manager, New Business, you will own an assigned territory focused on prospecting, lead generation, and converting new prospects into long‑term customers. This role offers an exceptional opportunity for experienced professionals who excel at consultative selling, competitive positioning, and driving growth through new customer acquisition.
Responsibilities
Sell exhibit space and sponsorship packages to new prospects across assigned territory.
Drive new customer acquisition with comprehensive prospecting strategies focused on market penetration and competitive displacement.
Identify and pursue greenfield opportunities across multiple events and product offerings.
Drive new revenue through strategic selling of digital/media products and premium event experiences.
Conduct discovery meetings with new prospects to understand business objectives and identify opportunities.
Strategically manage territory to grow market share and competitive positioning.
Develop territory plans to ensure systematic approach to prospecting and new business development.
Build robust new business pipeline through systematic identification of qualified prospects and opportunities.
Utilize advanced Salesforce.com functionality for lead management, opportunity tracking, and accurate forecasting.
Provide accurate forecasting for new business revenue and pipeline development.
Serve as primary hunter for new business opportunities within assigned territory.
Build and maintain prospect database with key decision makers and influencers across target accounts.
Execute multi‑touch prospecting campaigns through phone, email, social selling, and networking.
Create compelling value propositions that differentiate our offerings and demonstrate clear ROI.
Proactively research and qualify prospects to ensure efficient use of sales resources.
Leverage industry events and networking to generate new leads and build market presence.
Convert marketing qualified leads into sales opportunities through effective follow‑up and nurturing.
Qualifications
4‑6 years of B2B sales experience with strong focus on new business development and prospecting.
Proven track record of managing complex sales cycles and consistently exceeding new business quotas and acquisition targets.
Background in events, media, technology, or professional services with preference for technology industry exposure.
Demonstrated success in consultative selling and competitive displacement strategies.
Hunter mentality with relentless drive for new business development and market expansion.
Strategic prospecting skills with ability to identify and qualify high‑value opportunities.
Consultative selling expertise including needs assessment, solution development, and value‑based selling.
Relationship building capabilities with ability to quickly establish trust and credibility with new prospects.
Understanding of cybersecurity industry trends, challenges, and competitive landscape.
Knowledge of event marketing and sponsorship value proposition development.
Proficiency in Salesforce.com and CRM best practices for lead and opportunity management.
Experience with sales development methodologies and new business acquisition strategies.
Familiarity with digital marketing and integrated marketing solutions for prospect engagement.
Aggressive hunter approach with focus on new market penetration and revenue generation.
Resilient and persistent mindset with ability to handle rejection and maintain motivation.
Competitive drive that thrives on winning new business and displacing competitors.
Results‑oriented with consistent track record of meeting and exceeding new business targets.
Professional communication skills including presentation abilities and executive presence.
Benefits
Great community: welcoming culture with in‑person and online social events, walk‑the‑world charity day, and active colleague groups.
Broader impact: up to four days per year to volunteer with charity match funding available.
Career opportunity: bespoke training, mentoring platforms, and on‑demand access to thousands of courses on LinkedIn Learning; internal job moves encouraged.
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, birthday leave day, and chance to work from anywhere for up to four weeks a year.
Competitive benefits: 401k match, health, vision and dental insurance, parental leave, ESPP with company shares at a minimum 15% discount.
Strong wellbeing support: EAP assistance, mental health first aiders, free wellness app access, and more.
Recognition for great work: global awards and kudos programs.
As an international company, chance to collaborate with teams around the world.
Salary range: $80,000 — $95,000 based on experience.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most — although not all — of the skills and experience listed, we welcome your application.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or disability status.
#J-18808-Ljbffr