Nexstar Media Group, Inc.
Digital Strategic Account Manager
Nexstar Media Group, Inc., Raleigh, North Carolina, United States, 27601
Digital Strategic Account Manager
CBS 17, a trusted local news leader and part of one of the nation’s top media markets, is looking for a Digital Strategic Account Manager to join our Raleigh, NC team. This is a sales‑focused position that offers a unique opportunity to work with the largest local broadcast group in the country while partnering with a nationally recognized digital agency.
The Digital Strategic Account Manager plays a vital leadership role within our client services team, driving new business growth while retaining and expanding existing accounts. The role focuses on delivering client‑centered marketing strategies, enhanced support, and measurable results. Working collaboratively with account executives, the Digital Strategic Account Manager supports team efforts to grow digital advertising revenue and owns individual sales goals through the direct sale of Nexstar’s full suite of marketing solutions.
Responsibilities
Prospect and secure new business through networking, referrals, and outreach.
Consistently meet or exceed individual revenue goals and quarterly targets.
Develop strong relationships with advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, and monitoring and tracking the sales plan.
Assist sales leadership in developing strategies to support achievement of goals focused on metrics‑driven success for digital marketing services.
Create digital marketing growth plans based on individual advertiser goals and objectives.
Identify, prospect, and develop new business.
Maintain and grow existing accounts while developing new accounts.
Generate revenues through the sale of commercial television and digital products.
Achieve monthly and quarterly revenue goals.
Formulate and present customized digital advertising solutions in collaboration with account executives and individually.
Perform in‑depth data analysis to deliver actionable insights and ensure campaign success.
Educate advertisers on performance metrics, insights, and best practices.
Build a comprehensive collection of success stories and case studies to share with the sales team.
Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions.
Assist sales management with special projects related to digital sales.
Other duties as assigned.
Qualifications
Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics, including CTV/OTT, targeted video, email, SEM, social, and more.
Strong knowledge and practical application of digital media targeting capabilities and analytics.
Excellent presentation skills; ability to write, design, and deliver clear and concise information in a creative and compelling format.
Solid time‑management skills and consistent ability to meet deadlines.
Effective problem‑solving, relationship‑building and communication skills.
Knowledge of media plans, advertising marketplace, and key competition.
Ability to excel in a fast‑paced, revenue‑driven sales environment.
Strong computer skills, including Microsoft Office plus the ability to quickly learn new industry‑specific software.
Professional appearance is a must.
Reliable transportation, valid driver’s license, and a satisfactory driving record.
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or equivalent combination of education and proven work‑related experience.
Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.
Physical Demands & Work Environment The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face‑to‑face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in‑office role.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
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The Digital Strategic Account Manager plays a vital leadership role within our client services team, driving new business growth while retaining and expanding existing accounts. The role focuses on delivering client‑centered marketing strategies, enhanced support, and measurable results. Working collaboratively with account executives, the Digital Strategic Account Manager supports team efforts to grow digital advertising revenue and owns individual sales goals through the direct sale of Nexstar’s full suite of marketing solutions.
Responsibilities
Prospect and secure new business through networking, referrals, and outreach.
Consistently meet or exceed individual revenue goals and quarterly targets.
Develop strong relationships with advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, and monitoring and tracking the sales plan.
Assist sales leadership in developing strategies to support achievement of goals focused on metrics‑driven success for digital marketing services.
Create digital marketing growth plans based on individual advertiser goals and objectives.
Identify, prospect, and develop new business.
Maintain and grow existing accounts while developing new accounts.
Generate revenues through the sale of commercial television and digital products.
Achieve monthly and quarterly revenue goals.
Formulate and present customized digital advertising solutions in collaboration with account executives and individually.
Perform in‑depth data analysis to deliver actionable insights and ensure campaign success.
Educate advertisers on performance metrics, insights, and best practices.
Build a comprehensive collection of success stories and case studies to share with the sales team.
Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions.
Assist sales management with special projects related to digital sales.
Other duties as assigned.
Qualifications
Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics, including CTV/OTT, targeted video, email, SEM, social, and more.
Strong knowledge and practical application of digital media targeting capabilities and analytics.
Excellent presentation skills; ability to write, design, and deliver clear and concise information in a creative and compelling format.
Solid time‑management skills and consistent ability to meet deadlines.
Effective problem‑solving, relationship‑building and communication skills.
Knowledge of media plans, advertising marketplace, and key competition.
Ability to excel in a fast‑paced, revenue‑driven sales environment.
Strong computer skills, including Microsoft Office plus the ability to quickly learn new industry‑specific software.
Professional appearance is a must.
Reliable transportation, valid driver’s license, and a satisfactory driving record.
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or equivalent combination of education and proven work‑related experience.
Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.
Physical Demands & Work Environment The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face‑to‑face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in‑office role.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
#J-18808-Ljbffr