SalaryGuide
Programmatic Strategist (Remote US)
SalaryGuide, Charlotte, North Carolina, United States, 28245
Responsibilities
Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives. Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation. Planning and Setup: Develop and implement programmatic campaigns across various Demand‑Side Platforms (DSPs) such as DV360, The Trade Desk, and others. Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals. Reporting: Generate and analyze performance reports to provide actionable insights and recommendations. Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery. Cross‑Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution. Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments. Requirements
3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience) Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360 Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month Strong cross‑collaboration skills, both within the organization and externally (client‑facing), with excellent interpersonal and communication abilities Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset, capable of balancing multiple projects effectively Benefits
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
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Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives. Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation. Planning and Setup: Develop and implement programmatic campaigns across various Demand‑Side Platforms (DSPs) such as DV360, The Trade Desk, and others. Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals. Reporting: Generate and analyze performance reports to provide actionable insights and recommendations. Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery. Cross‑Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution. Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments. Requirements
3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience) Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360 Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month Strong cross‑collaboration skills, both within the organization and externally (client‑facing), with excellent interpersonal and communication abilities Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset, capable of balancing multiple projects effectively Benefits
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
#J-18808-Ljbffr