Kaizen Stackup
Head of Go-to-Market (GTM)
About Us
We are a rapidly growing technology company seeking an experienced and dynamic Head of Go-to-Market (GTM) to join our leadership team. As we continue to expand our product offerings and market presence, we need a strategic thinker who can drive our GTM initiatives to new heights.
Position Overview
The Head of GTM will be responsible for developing and executing comprehensive go-to-market strategies that align with our company's vision and goals. This role requires a deep understanding of Customer Success Management, Sales Enablement, and Product Growth. The ideal candidate will have a proven track record of successfully launching products, scaling revenue, and building high-performing teams.
Key Responsibilities
- GTM Strategy Development and Execution:
- Develop and implement comprehensive GTM strategies for new and existing products
- Collaborate with Product, Marketing, and Sales teams to ensure alignment on GTM initiatives
- Identify target markets, customer segments, and growth opportunities
- Create and manage GTM budgets and forecasts
- Customer Success Management:
- Develop and oversee customer success programs to drive retention and expansion
- Implement best practices for onboarding, adoption, and ongoing customer engagement
- Analyze customer data to identify trends, opportunities, and areas for improvement
- Sales Enablement:
- Develop and implement sales enablement strategies to improve sales team effectiveness
- Create and maintain sales collateral, playbooks, and training materials
- Collaborate with Sales and Marketing teams to align messaging and positioning
- Implement and optimize sales processes and methodologies
- Product Growth:
- Work closely with Product Management to identify growth opportunities and prioritize features
- Develop and execute product-led growth strategies
- Analyze product usage data to inform growth initiatives
- Collaborate with Marketing to develop and execute product marketing campaigns
- Team Leadership and Development:
- Build and lead high-performing GTM, Customer Success, and Sales Enablement teams
- Mentor and develop team members to drive career growth and organizational success
- Foster a culture of collaboration, innovation, and continuous improvement
- Cross-functional Collaboration:
- Work closely with C-level executives to align GTM strategies with overall business objectives
- Collaborate with Product, Engineering, Marketing,