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At Taily, growth is not about just turning on ads. It is about building a durable, scalable growth engine that blends paid media, creative, and retention to support a category-defining pet wellness brand.
We are hiring a Head of Growth to own paid acquisition and performance across our DTC ecosystem, with real accountability over CAC, MER, LTV, and revenue growth. This role reports directly to the CEO and comes with real ownership, autonomy, and upside.
What you will own
- Own and scale paid acquisition across Meta, TikTok, Google, YouTube, AppLovin, and emerging channels
- Fully own the end-to-end funnel from ad to landing page to PDP to checkout
- Be accountable for CAC, ROAS, MER, LTV, and overall budget efficiency
- Lead and manage internal and external media buying partners with clear targets and accountability
- Drive creative strategy and testing across UGC, creators, hooks, and formats
- Partner closely with Brand, CRO, Content, and Product to move fast without sacrificing quality
- Oversee lifecycle marketing and retention as part of the broader growth system
- Build testing frameworks, attribution clarity, and forecasting discipline
- Gradually build internal growth capabilities and transition key functions in house over time
Who we are looking for
- 5+ years of experience in growth, paid media, or performance marketing
- Hands‑on experience buying on Meta and TikTok at scale
- Experience managing large paid budgets in fast‑growth DTC environments
- Has owned full‑funnel performance, not just individual channels
- Background in supplements, wellness, pet, or adjacent regulated categories strongly preferred
- Highly analytical with strong instincts around attribution, testing, and CRO
- Deep understanding of how creative drives performance and how to scale winning concepts
- Comfortable operating in regulated environments and navigating compliance
- Thrives in fast‑paced, high‑ownership environments
- Clear communicator who can make decisions and own outcomes
How you approach the role
- You take ownership without waiting for permission
- You balance speed with discipline
- You are opinionated, data‑driven, and open to being wrong
- You care deeply about customer experience, not just ROAS
- You want to build something enduring, not just optimize what exists
About Taily
Taily is a fast‑growing pet wellness brand focused on skin, coat, and longevity support for dogs. We are best known for our viral collagen product and a creator‑led growth engine built on education, community, and performance.
We are obsessed with building products that genuinely improve pets’ lives.
Compensation
- Equity available for candidates who have actually done it before
- Benefits and generous PTO
Seniority level
- Executive
Employment type
- Full‑time
Job function
- Marketing and Sales
Industries
- Consumer Services