BRAVE Books
1 day ago Be among the first 25 applicants
This range is provided by BRAVE Books. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $56,000.00/yr - $61,000.00/yr
ABOUT BRAVE BOOKS At BRAVE Books, we create faith‑ and values‑based stories, TV shows, games, and resources that equip families to raise the next generation of courageous, truth‑filled leaders. We publish bold, meaningful content every month, from picture books and graphic novels to TV series and more, all designed to captivate children and support parents in the battle for their kids’ hearts and minds.
ABOUT BRAVE’S CULTURE At BRAVE Books, we’ve built a team of reliable, relentless high‑performers who are loyal to the mission, driven to win, and selfless in execution. We hire individuals show up hungry, take ownership, and grind with consistency — the kind of people who carry more than their share without needing the spotlight.
ABOUT THE ROLE BRAVE Books is looking for a Paid Media Buyer to own and scale our paid acquisition across Meta (Facebook & Instagram), Google/YouTube, TikTok, and other performance channels. This role is directly responsible for driving profitable customer acquisition through disciplined testing, budget management, and continuous optimization.
You’ll work closely with designers, copywriters, analysts, and leadership to turn strong messaging into scalable campaigns. This is a hands‑on role for someone who lives inside ad accounts, understands performance tradeoffs, and is comfortable managing real budgets with real accountability.
RESPONSIBILITIES Own day‑to‑day management of paid media accounts (Meta, Google/YouTube, TikTok)
Launch, test, and scale campaigns across multiple ads accounts and funnels
Manage budgets, pacing, and spend efficiency to hit CPA, ROAS, and CPC targets
Build and iterate on account structures, audiences, and bidding strategies
Collaborate with copywriters and designers to develop high‑performing creative
Analyze performance data and make rapid optimization decisions
Run structured creative, audience, and offer testing frameworks
Monitor attribution, conversion tracking, and platform signal health
Report on performance metrics and insights to marketing leadership
Identify opportunities to expand into new channels and placements
Stay current on platform updates, policy changes, and best practices
Support launches, promotions, and seasonal campaigns with aggressive execution
Research competitors and other advertisers to take inspiration from winning campaigns and ads
REQUIRED QUALIFICATIONS Proven experience managing paid media campaigns on Meta Ads
Experience with Google Ads, including YouTube
Strong understanding of performance metrics (CPA, ROAS, CAC, LTV)
Hands‑on experience scaling eCommerce or subscription offers
Strong analytical skills and comfort making decisions from data
Ability to manage multiple campaigns and priorities simultaneously
High ownership mentality and comfort being accountable to results
Clear communicator who can collaborate cross‑functionally
Alignment with BRAVE Books’ mission and values
PREFERRED QUALIFICATIONS Experience running TikTok Ads at scale
Experience with subscription‑based businesses
Familiarity with Shopify, attribution tools, and analytics platforms
Experience working closely with in‑house creative teams
Background in direct‑response or performance marketing
Experience managing six‑figure+ monthly ad budgets
Brave Books offers a competitive salary and regular additional incentives. Full‑time employees will be eligible for a benefits package that includes health insurance, dental insurance, vision insurance, PTO, employee discounts, and small company benefits like a relaxed dress code, company birthday celebration, and professional development credits.
We thank all applicants for their interest.
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