Girikon
Marketing Manager
Location: Phoenix, AZ
Employment type: Full-time
Seniority level: Mid-Senior level
Job function: Marketing & Sales
Industries: IT Services and IT Consulting
Benefits
Dental insurance
Health insurance
Paid time off
Vision insurance
Job Duties and Responsibilities
Lead multi‑channel marketing strategy focused on AI, Salesforce, HubSpot and digital transformation services.
Collaborate with internal teams (Sales, Delivery, and Product) to craft compelling GTM messaging for services, accelerators, and proprietary AI solutions.
Create and manage high‑impact content (blogs, whitepapers, case studies, webinars) to attract and engage target audiences (enterprise IT, CIOs, CTOs).
Optimize digital marketing campaigns (SEO, Google Ads, LinkedIn, email automation) to drive MQLs and SQLs.
Manage the creation of all marketing materials, such as website content, brochures, and promotional items.
Support lead generation through event marketing, partnerships, webinars, and Salesforce community engagement.
Conduct market research to identify target audiences, understand consumer behavior, and analyze competitor activities.
Analyze campaign performance and ROI and make data‑driven decisions to improve effectiveness.
Stay current on AI trends, Salesforce and HubSpot ecosystem updates, and industry best practices to keep Girikon’s brand at the forefront.
Ensure brand consistency across all marketing materials and channels, maintaining a strong public image.
Identify and develop new marketing channels and other opportunities to help build up new clients.
Attend relevant events and conduct webinars to create awareness about company expertise and attract prospective clients.
Requirements
A bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum 2–7 years of B2B marketing experience in tech, SaaS, or professional services – ideally with exposure to AI or Salesforce ecosystems.
Strong grasp of digital marketing tools (HubSpot, SEMrush, Google Analytics, LinkedIn, social media marketing, etc.).
Exceptional communication and storytelling skills, especially for technical and business audiences.
Strong creative and innovative thinking to develop compelling campaign ideas and marketing materials.
Passion for Marketing.
Strong client‑service capabilities with thorough follow‑up.
Highly creative in identifying target audiences and devising digital/marketing campaigns that engage, inform and motivate.
Willing to attend various events and conduct webinars as required.
Experience working with both onshore & offshore teams.
Why Join Girikon?
Competitive salary commensurate with industry standards.
Enrollment in group health plan (Medical, Dental, Vision) with employer contribution.
Training and development for employees.
Paid personal time off and sick days.
Standard public holidays for all employees.
Work/life balance.
Flexible work‑from‑home options available.
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