Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Art Director Home, will work as a productive member of an established group of creative thinkers and makers at one of the world’s leading lifestyle companies. They will partner with the Agency Creative Director and Head of Brand Creative in the delivery of compelling 360° campaigns for Ralph Lauren Home at the in-house advertising agency. This role is based around the inception, production and execution of marketing and advertising communications that live across multiple platforms and channels globally.They will collaborate cross-functionally across teams -Marketing, Home Design, Photo Production, Copy, etc. – to develop concepts and assets that are true to the Ralph Lauren brand while being of the moment. This position reports to the Head of Brand Creative and will touch every communication channel including digital & print advertising, cross platform video and social media.
Essential Duties & Responsibilities
Collaborate with VP brand creative, project managers and other cross functional departments to create a range of brand content and campaign deliverables
Confidently lead the development and delivery of 360 content campaigns across multiple touch points
Work with Creative Leadership to refine concept presentation documents, including but not limited to and video direction, graphic design, and third-party creative collaboration.
Confidently lead a high volume of photo and video productions, interacting with internal and external partners with clarity and professionalism
Lead on set production
Follow through with content post-production across dynamic deliverables
Manage retouching to a high standard and taste level
Ensure that all projects are within deadlines and budget constraints
Develop consistent visual voice across all materials
Strong photo research and editing ability for utilizing internal archive and outside resources.
Experience, Skills & Knowledge
Professional art direction experience, preferably including involvement in luxury Home advertising
Experience in fashion is a plus
Deep experience commissioning and working with photography – from initial concept references to final execution
Strong interest in the Home décor industry. Sophisticated grasp of elements of home style: architecture, authenticity, regional flavor, etc.
Competence working with video – from developing treatments to working with DPs, directors, editors and motion designers
Strong Photoshop, InDesign and Keynote skills; working knowledge of other current design applications such as Capture One
Some experience with Ai (Illustrator) and Premiere and After Effects
Excellent written and verbal presentation skills
Excellent understanding of typography
Significant experience guiding post-production flow with retouching team – image mark ups, color accuracy, sensitivity to image mood & emotional impact.
Strong attention to detail
Strong time management and ability to multitask
Adaptive design eye and skill
Interested in a dynamic, complex, fast-paced environment
LI-C1Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
Ralph Lauren
#J-18808-Ljbffr
In Summary: The Art Director Home will partner with the Agency Creative Director and Head of Brand Creative in the delivery of compelling 360° campaigns for Ralph Lauren Home at the in-house advertising agency . This role is based around the inception, production and execution of marketing and advertising communications that live across multiple platforms and channels globally .
En Español: Ralph Lauren Corporation (NYSE:RL) es un líder mundial en el diseño, comercialización y distribución de productos de estilo de vida premium en cinco categorías: ropa, accesorios, hogar, fragancias y hospitalidad. Durante más de 50 años, la reputación y imagen distintiva de Ralph Lauren se han desarrollado constantemente a través de un número creciente de productos, marcas y mercados internacionales. Las marcas de la compañía, que incluyen Ralph Lauren, Ralph Lauren Collection, Ralph Loren Purple Label, Polo Ralph Lauren , Double RL, Lauren Ralph Lauren; Ralph Lauren Children, Chaps, entre otros, constituyen una de las familias de consumidores más ampliamente reconocidas del mundo. Este papel se basa en la creación, producción y ejecución de comunicaciones de marketing y publicidad que viven a través de múltiples plataformas y canales a nivel mundial. Colaborarán interfuncionalmente entre equipos -Marketing, diseño doméstico, producción fotográfica, copia, etc. para desarrollar conceptos y activos que sean fieles a la marca Ralph Lauren mientras estén del momento. Esta posición reporta al jefe de Brand Creative y tocará todos los canales de comunicación incluida la publicidad digital e impresa, el vídeo transversal y las redes sociales. Dirigir con confianza un alto volumen de fotografías y vídeos, interactuando con socios internos y externos con claridad y profesionalidad Liderazgo en la producción del set Sigue adelante con postproducción de contenido a través de entregables dinámicos Manejar el retoque a un nivel de calidad y gusto alto Asegúrese de que todos los proyectos estén dentro de plazos y restricciones presupuestarias Desarrollar voz visual consistente en todos los materiales Fuerte capacidad de investigación fotográfica y edición para utilizar archivos interiores y recursos exteriores. Experiencia, habilidades y conocimientos Experiencia profesional de dirección artística, preferiblemente incluida la participación en publicidad doméstica de lujo La experiencia en moda es una experiencia más profunda encargar y trabajar con fotografía desde las referencias iniciales al concepto hasta la ejecución final Un gran interés por la industria de decoración. Una comprensión regional eficiente de los elementos del estilo hogar: autenticidad, destrezas de movimiento, etc. Después de Competencia Algunos diseñadores de diseño de imágenes pueden desarrollar excelentes experiencias de trabajo con aplicaciones como Diseñador de imagencias gráficas, dibujantes y otros ejemplares, así como un excelente conocimiento de los flujos visuales y los efectos positivos (CAP) Fuerte atención al detalle fuerte gestión del tiempo y capacidad de multitarea ojo y habilidad de diseño adaptativo Interesado en un entorno dinámico, complejo y acelerado LI-C1Ralph Lauren considerará para el empleo solicitantes calificados con antecedentes de arresto o condenación de una manera consistente con los requisitos de la ley, incluidas las leyes aplicables sobre oportunidad justa. Ralph Lauren #J-18808-Ljbffr