Social Media Content Specialist Job at Topo Athletic, LLC in Framingham

The Social Media Content Specialist is responsible for managing and elevating the brand’s presence across all social platforms through compelling content creation, strategic publishing, and active community engagement. This role brings a strong understanding of social media trends, a passion for storytelling, and the ability to translate brand values into meaningful, community-building content. The Social Media Content Specialist will collaborate closely with product, marketing and creative teams to produce original and source UGC assets, ensuring channels remain current, relevant, and performance driven. This role also includes on-the-ground content capture at events showcasing brand initiatives in real time. Reports to: Sr. Marketing Manager Interested candidates should apply through the Designer Brands career webpage:Apply Here! Essential Duties and Responsibilities: Develop and publish 15-20 pieces of original content per week across platforms, aligning with product launches, events, and relevant stories within the broader content calendar, with emphasis on short-form video content for Reels and TikTok. Own the scheduling and publishing of all social posts, ensuring accuracy, timely delivery, and flawless execution across platforms. Maintain updated bios, links, highlights, and pinned content to ensure channels remain optimized and current. Responsible for community management on all social media platforms, including responding to positive engagement in a timely manner and highlighting any trending negative/positive feedback. Identify deeper engagement opportunities to further build brand affinity and propose new ways to deepen our customer relationships through social storytelling. Stay up to date on trends, emerging formats, algorithm changes, best practices, and competitor activities, making strategic recommendations to keep our social presence fresh, relevant, and aligned with our audience. Develop a deep understanding of brand tone of voice, personality, style, and key values, ensuring all content is in line with brand guidelines. Collaborate with marketing team to source, curate, and manage all UGC, proactively understand content strategy to maximize opportunity for UGC to fill content needs. Ensure all UGC meets brand standards, providing feedback to ensure high-quality deliverables and brand consistency. Collaborate with the creative and marketing teams to develop concepts for visual content, including product launches, photoshoots, and seasonal campaigns. Contribute to brainstorming sessions and assist in creating mood boards and briefs. Attend races and industry events to produce real-time content, from athlete spotlights to broader brand coverage that strengthens our visibility and community connection. Track and report on weekly or monthly social performance, analyzing key metrics including engagement rates, follower growth, reach, and conversion metrics to refine content strategy. Required Skills and Competencies: Demonstrated ability to produce engaging content (Instagram Reels/Stories, TikTok). Strong written and verbal communication skills. Ability to adopt and maintain a consistent brand voice. Strong understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms. Strong analytical and problem-solving skills, with the ability to derive insights from data. Proven proficiency using standard photo/video editing tools (e.g., Adobe Photoshop, Lightroom, Final Cut Pro, CapCut). Comfortable attending events, representing the brand, and capturing live content. Ability to thrive in a fast-paced, dynamic environment and manage multiple tasks simultaneously. Excellent collaboration skills, with a demonstrated ability to work cross-departmentally. This position is based in Framingham, MA and operates in a hybrid work model with 2 days in office and 3 days remote, with occasional weekend/evening work required for event coverage and real-time social engagement. Approximately 10% travel required for races, industry events, and photoshoots, on weekends with advance notice. Qualifications: 1+ years of experience in a social media, digital marketing, or content creation role. Preferred Qualifications: Proficiency in Adobe Creative Suite and other digital tools is a plus. Experience with Social Media Management Platforms (e.g. Sprout Social). Familiarity with influencer marketing, UGC workflows, and social media strategy. Passion for running/outdoor industry is a strong advantage. Bachelor’s degree in Marketing, Business, Advertising, Art, or a related creative field, or equivalent experience. Compensation: The estimated hiring pay range for this position is $59,000 to $74,000. The successful candidate’s actual pay rate offer will take into account a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate’s location, and other organizational needs. The estimated hiring pay range has been adjusted for the applicable geographic differential. This range does not include benefits such as health insurance, paid or unpaid time off work, and/or retirement benefits, unless required by law. Benefits eligibility may vary based on where you work and your position. This position is eligible for our Annual Corporate Bonus Plan. To learn more, navigate to:Benefits Topo Athletic is proud to be an equal opportunity employer. We believe in the value of diversity and are committed to creating a welcoming environment for all employees, regardless of race, color, gender, gender identity or expression, sexual orientation, religion, ethnicity, national origin, disability, age, or veteran status. #J-18808-Ljbffr