Senior Creator — VeeFriends Cards Job at VeeFriends, LLC in New York

VeeFriends is a next-generation character IP company built at the intersection of collectibles, kidult culture, entertainment, and community. Inspired by the world-building ethos of Pokémon, Hello Kitty, Marvel, and other beloved franchises—VeeFriends is rapidly expanding its physical collectibles & consumer product ecosystem across trading cards, comics, apparel, mystery products, and more. About the Role We’re looking for a Senior Creator to help build VeeFriends Cards into a culturally relevant, collector-led brand. This role sits at the intersection of: collectible card culture social-first storytelling brand world-building You understand how cards become symbols , not just products. You know how to make people care about pulls, rarity, moments, and lore — and how to package that into content that performs on social. This is not a marketing role. This is a hands-on creator role for someone who can concept, shoot, edit, and polish content that feels native, exciting, and authentic to collectors. Core Responsibilities 1. Social-First Video Creation Create high-performing short-form video content for platforms like Instagram, TikTok, and YouTube Shorts. motion graphics overlays captions, pacing, and hooks Understand how to stop scroll, build tension, and deliver payoff in under 60 seconds 2. Collector-Led Brand Storytelling Translate VeeFriends Cards into a recognizable visual and narrative language Create content that highlights: rarity pulls character moments and lore Know when to educate, when to hype, and when to let the card speak for itself 3. Creative Direction & Concepting Pitch original content ideas rooted in: card culture drops, pulls, and moments community and collector behavior Help evolve recurring formats and series (not just one-offs) Maintain consistency across content while still pushing creative edges 4. Design & Visual Craft Possess a working design skillset : layout typography basic motion graphics Create or refine thumbnails, overlays, and social assets when needed Work comfortably across tools like Premiere, After Effects, CapCut, Photoshop, Illustrator (or equivalents) 5. Brand Stewardship Deep understanding of VeeFriends tone, values, and visual identity Ensure all content feels on-brand, intentional, and collectible-grade Collaborate closely with social strategists, designers, and producers What We’re Looking For 5+ years creating social-first content , ideally in: collectibles trading cards streetwear gaming sports culture Strong editing instincts and pacing — you know what works because you’ve shipped Comfortable on camera or directing content that feels human and authentic Strong taste. You can explain why something works or doesn’t Understands internet culture and collector culture Self-starter with high ownership and follow-through Bonus (Not Required, But Valuable) Background in trading cards, collectibles, or resale culture Experience building repeatable social series Familiarity with live pulls, breaks, or card community dynamics Basic analytics literacy (knowing what signals matter) What Success Looks Like VeeFriends Cards content feels collectible-first , not ad-first Viewers understand why the cards matter, not just that they exist Social channels feel alive, intentional, and culturally plugged in Fans recognize the style and voice of VeeFriends Cards content instantly The pay range for this role is: 60,000 - 80,000 USD per year (VeeFriends LIC Office) #J-18808-Ljbffr