PURPLE is hiring: Senior Account Manager, Fashion in New York

Position Overview Get AI‑powered advice on this job and more exclusive features. PURPLE is looking for an experienced Senior Account Manager for its Fashion division to join the agency. This role will play an essential part in supporting the assigned Account Director in developing and executing strategies that maximize brand exposure through creative product placement, profile features, and launches. The Senior Account Manager must have a genuine passion for brand development, demonstrate true initiative to achieve exceptional results, and possess impeccable client‑liaison skills along with an established network of key contacts in the fashion press. Key Details Department: Fashion Location: PURPLE New York Compensation: $85,000 - $92,000 / year Reporting to: Account Director Key Responsibilities Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one‑to‑one appointments and meetings. Executing media relations plans for clients, including outreach plans, message development, event management, media familiarisation trips, pitching, and spokesperson training. Conducting competitive media research and analysis. Participating in the creation of communications plans and strategies. Navigating partnership and collaboration opportunities. Spearheading and supporting event logistics. Overseeing development of weekly and monthly media reports for clients. Supporting the Account Director in communication with all clients, building rapport and credibility based on trust and expert counsel. Managing all product‑related media requests from email inquiries through prospective media coverage. General media monitoring across clients and competitors. Consistently producing high‑quality internal and external communications content. Overseeing and compiling weekly client agendas. Proactively pitching story ideas to achieve maximum editorial placement across brands. Managing and motivating junior team members to ensure smooth day‑to‑day operations and PR results, while supporting their growth. Equally supporting the Account Director and senior team members to ensure maximum support across all levels. Understanding paid, owned and earned media strategies, and developing relationships with top influencers to support this activity. Maintaining strong connections with leading and emerging editorial talents in the UK and Europe. Managing the Junior Account Executive/Account Executive to help reach personal and team targets. Contributing to agency new‑business efforts, including proposal creation and participation in relevant pitches. Skills, Knowledge and Expertise Proven experience operating in a senior fashion industry position. Proven commercial experience working in a fast‑paced environment. Management experience highly desirable. Track record of creating a positive business impact through effective PR strategy implementation. Professional, discreet, well‑spoken with excellent communication skills. Highly organised, methodical, efficient, with initiative and common sense. Pro‑active and able to generate ideas to promote the PURPLE offering. Creative and strategic thinker. Strong established fashion press contacts; international press contacts desirable. Strong event‑management experience. Excellent presentation and superb writing skills. Ability to identify communication opportunities across multiple media platforms. Strong MS Word skills; working knowledge of PowerPoint and Excel. #J-18808-Ljbffr