Marketing Manager Job at Doeren Mayhew in Troy

Marketing Manager at Doeren Mayhew Doeren Mayhew is a $235 million tax, assurance, and advisory firm headquartered in Troy, Michigan. Founded in 1932, it is the 46th largest CPA firm in the U.S. and is recognized among the nation’s best‑managed firms. We are seeking a strategic, results‑driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go‑to‑market strategies for key industries such as Construction and Manufacturing. The role involves developing, executing, and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop and execute integrated multi‑channel marketing plans for the West Michigan region aligned with local and firm‑wide objectives. Partner with the West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion, and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow‑up activities in firm‑hosted events and webcasts, community outreach volunteering, trade shows, sponsorships, and speaking opportunities, including tracking outcomes. Oversee content development, production, and delivery of proposals to prospective clients for the region. Lead marketing personnel in the region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools, and performance measurement. INDUSTRY GO‑TO‑MARKET (GTM) LEADERSHIP Lead the development and execution of national go‑to‑market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences, and value propositions that differentiate the firm in competitive markets. Curate and oversee industry‑specific campaigns, thought leadership, content, and collateral to drive awareness, engagement, and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights, and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE Bachelor’s degree in marketing, business, communications, or a related field. Minimum 7 years of experience in a related field, professional services or B2B industry experience is a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go‑to‑market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors, and multiple concurrent initiatives. Strategic, creative and results‑oriented mindset with strong analytical and problem‑solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast‑paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) is a plus. Willingness and ability to travel. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Accounting Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, marital status, or any other status protected by law. “Doeren Mayhew” is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. #J-18808-Ljbffr