SalaryGuide is hiring: Social Media Strategist in Mooresville

Responsibilities Develop and manage a comprehensive social media strategy that aligns with Spire Motorsports’ marketing goals, sponsor deliverables, and fan engagement objectives Create a dynamic content calendar covering all Spire Motorsports platforms, including Cup and Truck Series teams, and coordinate content around race weekends, announcements, and events Partner with leadership and PR to ensure social strategy complements broader media, sponsorship, and community initiatives Conceptualize, write, and produce multimedia content (photo, video, graphic, and written posts) optimized for each platform (Instagram, X/Twitter, Facebook, TikTok, YouTube, Threads, LinkedIn) Maintain a consistent brand voice and tone across all platforms while tailoring messaging for diverse audiences Capture and post in-the-moment content during race weekends, press events, and partner activations Collaborate with creative and design teams to ensure content reflects team brand standards and partner guidelines Track and analyze key performance metrics (reach, engagement, follower growth, conversion) across all platforms and report insights regularly to leadership Requirements Bachelor’s degree in Marketing, Communications, Digital Media, Journalism or related field (or equivalent experience) 3-5 years of experience managing social media for a brand, sports team or entertainment property Strong portfolio of content across multiple platforms showcasing creativity and engagement impact Deep understanding of social media algorithms, trends, and platform best practices Exceptional writing, editing, storytelling, and visual communication skills Ability to thrive in a fast-paced, event-driven environment, including weekends and travel during the racing season Proficiency in social media management tools (e.g., Meta Business Suite, X Analytics, Sprout Social, Google Analytics, Hootsuite, or native analytics) Working knowledge of Adobe Creative Suite, Canva, or equivalent design tools Preferred Video editing, photography, or graphic design skills are a plus. #J-18808-Ljbffr