Social Media Strategist Job at SCALIS in Los Angeles

Hey — Let's find your next opportunity PAVOI has grown into a leading 9-figure brand in the jewelry and activewear industries - and we’re just getting started. We’re looking for a trend-savvy, culturally fluent Social Media & Content Creator who lives and breathes Instagram, TikTok, Pinterest, and emerging platforms. This role is perfect for someone who doesn’t just scroll social media, but studies it - someone who knows what performs, what flops, and why. You’ll take ownership of content creation, social strategy, and live shopping initiatives, helping define PAVOI’s digital identity while driving engagement, sales, and brand love. You’ll ideate, shoot, and edit social-first content that stops the scroll, sparks conversation, and connects with our audience in real time. You’ll collaborate across teams, test what’s next, and represent the brand both behind and in front of the camera - whether that’s styling, try‑ons, or hosting live shopping events. Key Responsibilities Trend Analysis & Creative Execution Stay ahead of social, fashion, and cultural trends – translating insights into scroll‑stopping content that resonates with our audience and elevates PAVOI’s aesthetic Brainstorm, plan, shoot, and edit content for Reels, TikToks, Stories, and more Ideate strong hooks, self‑shoot when needed, brief editors, and optimize captions, calls‑to‑action (CTAs), and thumbnails for maximum engagement and reach Write engaging, platform‑optimized copy that’s authentically on‑brand Be proactive in pitching creative concepts before they’re everywhere – reacting quickly to cultural trends, product moments, and viral opportunities Occasionally represent the brand in content (styling, try‑ons, trend breakdowns, or live shopping) Continuously test new short‑form formats and creative directions to drive growth, engagement, and conversion Develop and manage a social content calendar, planning, producing, and publishing content across Instagram, TikTok, Pinterest, and other emerging social platforms Maintain a creative library to maximize content efficiency and reuse Collaborate with internal teams and external creators to produce social‑first campaigns and evergreen assets Create high‑performing Reels/TikToks with quick turnaround (under 24 hours when needed) Balance speed and strategy – ensuring every post supports larger brand and business goals while maintaining PAVOI’s creative identity Live Shopping & Social Commerce Plan and execute live shopping events on TikTok Shop and Instagram Live Track live performance metrics (viewership, engagement, conversions) and use insights to optimize future sessions Integrate live content into broader social strategies to convert engagement into measurable sales outcomes Analytics & Optimization Monitor content performance and provide actionable recommendations based on engagement, reach, and conversion metrics Test, learn, and refine strategies to boost content effectiveness and platform growth Balance creativity with performance – ensuring every post serves a purpose, whether engagement, awareness, or conversion Report key learnings to cross‑functional teams, connecting social success to tangible business outcomes Collaboration & Cross‑Functional Support Partner with marketing, creative, and product teams to align content with product launches and campaigns Support influencer and UGC initiatives, from sourcing creators to managing content pipelines Provide creative input for paid social campaigns and assist in testing ad content Collaborate cross‑functionally to ensure social storytelling supports brand positioning, product goals, and community connection Qualifications 2+ years of experience creating content for brands, campaigns, or personal projects (portfolio required) Proven track record of growing social accounts with before/after metrics Strong understanding of Instagram, TikTok, Pinterest, and emerging platforms Skilled in shooting and editing video, creating graphics, and writing social copy Proficient with tools like CapCut, Canva, Lightroom, or Adobe Creative Suite Highly organized, able to juggle multiple projects in a fast‑paced environment Creative, curious, and trend‑forward with a strong sense of visual storytelling Comfortable being in front of the camera Bonus Points For Experience with TikTok Shop or other social commerce platforms Background in influencer strategy or UGC campaign management Photography or styling skills Understanding of fashion, fitness, and lifestyle aesthetics – and how they translate digitally Deep interest in short‑form video trends, always experimenting with new hooks, creative angles, and storytelling formats that drive measurable impact Additional Information PAVOI is committed to fair and equitable compensation practices. The starting pay range for this role is $75,000 - $85,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years of experience, certifications, and specific location. The starting pay range may differ by location. The total rewards package for this position may also include an annual performance bonus and benefits (which may differ by country). Health Insurance Vision Insurance 401(k) Matching Paid Time Off (PTO) Paid Holidays Bonus Employee Discount Preferred Skills Trend analysis TikTok Instagram Content creation Proven track record of growing social accounts Social copy Proficient with tools like CapCut, Canva, Lightroom, or Adobe Creative Suite Director of Marketing Director of MarketingReports to: CEOLocation: Los Angeles, CA (Required - Hybrid)Team: Leading a team of ~10 (internal marketing & creative staff) + managing external agency partners.The Role:PAVOI, the largest seller of Jewelry on Amazon and TikTok Shop, is seeking a Director of Marketing to help build the brand from the ground up and scale it into its next chapter.This role is a day‑one partner to the CEO and leads PAVOI’s go‑to‑market strategy across launches, campaigns, and channels. You will define how products come to market—shaping positioning, messaging, and storytelling—and ensure every launch lands with clarity, momentum, and impact.Sitting at the center of brand, social, content, and creator partnerships, you will turn strategy into execution by working closely with internal teams and agencies partners to bring ideas to life. This is a builder role for someone excited to grow a modern consumer brand from its early days. You are a brand builder at heart, using data and insight to guide decisions while leading with creative instinct—ensuring every go‑to‑market moment strengthens a cohesive, distinctive, and scalable brand.Key Responsibilities1. Brand & Marketing Leadership (The "Quarterback")Own the GTM Master Calendar: You are the single source of truth. Develop and manage the integrated annual and quarterly marketing plan. Align Product, Growth, and Creative teams to ensure every drop, campaign, and promo is synchronized across Amazon, DTC, TikTok Shop, email, retail stores, and organic social.Brand Narrative: Own the overarching brand narrative and positioning across categories (Jewelry & Activewear). Ensure consistency across all consumer touchpoints—social, website, campaigns, email, and creative.Define the "Hook" & Storytelling: Guide messaging frameworks and product storytelling. Translate product features into cultural moments and identify the unique storytelling angle that cuts through the noise for each collection.Omnichannel Expression: Ensure brand consistency across every physical and digital touchpoint, including packaging design, retail displays, and partner platforms (e.g., Amazon A+ modules).2. Content & Creative Oversight (Strategy & Direction)Strategic Direction, Not Execution: Provide direction, brand guardrails, and creative feedback to agencies, studios, and creators. You set the vision; they execute the assets.Own the Art & Identity: Concept, plan, and oversee art direction across campaigns, e-commerce, and paid media. This includes visual direction, casting, and post‑production management to ensure a premium, cohesive brand feel across jewelry and activewear.Manage the "Content Factory": Oversee the creative production pipeline to ensure high‑velocity output. Partner with the Creative Producer to ensure the team has the clarity they need to deliver high volumes of assets on time and on budget.3. Social Media Strategy & DirectionTone & Purpose: Build and oversee the brand’s social media direction—defining the tone, purpose, and content priorities for each channel.Channel Strategy: Partner with internal teams and agencies to shape content calendars, grow the audience, and shape our creative storytelling efforts.Move beyond "posting pictures" to programming … ……. ….... …. .... .... .... …. .... .... ….?? .... .... .... .. ….... .... .. ... . .. .. .... .. …... #J-18808-Ljbffr