PR & Communications Manager Job at Lulu and Georgia in New York

We are seeking an experienced PR & Communications Manager to lead public relations and communications at Lulu and Georgia. This role will be responsible for building brand awareness, strengthening reputation, and delivering compelling stories across media and digital channels. The ideal candidate understands the home, lifestyle, and retail landscape and can manage multiple campaigns in a fast-paced environment. This role will harness earned media and build a proactive PR program while leveraging media contacts and relationships. Key Responsibilities Develop and execute PR strategies that support product launches, partnerships, seasonal campaigns, and brand initiatives Build and maintain strong relationships with lifestyle, home, design, and retail media Oversee the development of press releases, media pitches, fact sheets, and brand storytelling material to be shared with press Identify and secure print and digital-first media opportunities including brand profiles, executive features, commerce roundups, and partnership press Manage product placements, media samples, and interview coordination Serve as a primary day-to-day contact for media inquiries and support crisis and issue management when needed Ensure consistent brand voice and messaging across all external and internal communications Support with media outreach and guest list curation for brand activations as needed Collaborate with cross functional partners to align on brand messaging and priorities Support ongoing storytelling around partnerships, collection launches, and trends Coordinate press events, product previews, and media experiences Maintain up-to-date press kits, media lists, and digital assets Track media coverage, brand sentiment, and campaign performance and report regularly on coverage, reach, and key wins to support PR goals and planning Qualifications Bachelor’s degree in Communications, Public Relations, Marketing, or related field 5+ years of experience in PR and communications, preferably within home, lifestyle, fashion, or retail Proven experience managing product-driven and seasonal PR campaign messaging Strong media relationships within lifestyle, design, or retail sectors Excellent writing, editing, and storytelling skills Professional experience working in an agency environment Knowledge of the retail industry including editorial calendars, product launch cycles, trend prediction and cultural moments Passion for the furniture and home decor industry Based in NYC, with occasional travel to LA when necessary Seniority Level Mid‑Senior level Employment type Full‑time Job function Public Relations and Management Industries Retail Furniture and Home Furnishings Benefits Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave #J-18808-Ljbffr In Summary: The ideal candidate understands the home, lifestyle, and retail landscape and can manage multiple campaigns in a fast-paced environment . The role will harness earned media and build a proactive PR program while leveraging media contacts and relationships . We are seeking an experienced PR & Communications Manager to lead public relations and communications at Lulu and Georgia . En Español: Buscamos un gerente de relaciones públicas y comunicaciones experimentado para liderar las relaciones públicas en Lulu y Georgia. Este papel será responsable de crear conciencia sobre la marca, fortalecer su reputación y entregar historias atractivas a través de los medios y canales digitales. El candidato ideal entiende el hogar, estilo de vida y paisaje minorista y puede gestionar múltiples campañas en un entorno acelerado. Este papel aprovechará los medios de comunicación ganados y construirá un programa de relaciones públicas proactivo al tiempo que se apalancan contactos con la prensa. Responsabilidades clave Desarrollar y ejecutar estrategias de PR que apoyen el lanzamiento de productos, asociaciones, campañas estacionales e iniciativas de marca Construir y mantener fuertes relaciones con estilo de vida, hogar, diseño y medios minoristas Supervisar el desarrollo de comunicados de prensa, presentaciones mediáticas, hojas informativas y material para contar historias de marcas a compartir con la imprenta Identificar y asegurar oportunidades de prensa impreso y digital-primeras incluyendo perfiles de marca, características ejecutivas, redondos y alianzas de prensa Manejar colocaciones de producto, muestras de medios, y acciones de coordinación Servir como una base diaria primordial para consultas mediáticas ocasionales y gestión de crisis de contacto cuando sea necesario Garantizar la coherencia de las relaciones culturales en todo tipo de socios externos e internos Medios Públicos Servicios públicos y servicios sociales Asigurarse a todos los niveles del mercado de trabajo Oportunidades profesionales (por ejemplo: colección de mensajería de voz) Recursos personales y programas de atención al público Enseñanza de alta calificación de marketing o de negocios Los centros de salud, redes sociales y empresas de comunicación Petiendo experiencia avanzada y su experiencia en el área de negocio, planificacionado y mantenimiento de prensonalidad de noticias, etc.