PR Coordinator (Agency) Job at 24 Seven Talent in New York

PR Coordinator (Agency) – 24 Seven Talent Location: 5 days per week onsite in NYC (Flatiron area) Job Description PR Coordinator (Full‑Time) – 5 days per week onsite in NYC (Flatiron area). We are seeking a sharp, driven, and deeply plugged‑in PR professional with strong relationships across national, regional, and emerging editors in fashion, beauty, hospitality, lifestyle, and wellness. Positioned between PR Assistants and Managers, this role plays a critical support and execution function—ideal for a detail‑oriented professional who thrives in a fast‑paced environment and contributes meaningfully to media relations, influencer strategy, sample operations, and event coordination. The PR Coordinator is a proactive communicator, skilled executor, and relationship‑builder who supports integrated campaigns while overseeing the day‑to‑day logistics that keep operations running smoothly. This position offers direct exposure to stylists, editors, influencers, and clients—ideal for someone aiming to grow into a broader PR leadership role. Key Responsibilities Media & Press Relations Develop and maintain strong relationships with editors, market assistants, and fashion/lifestyle/hospitality press across short‑lead, long‑lead, and digital outlets. Help build and sustain relationships with celebrity stylists, influencers, and talent representatives. Manage and respond to daily inbound/outbound press and stylist requests, including email correspondence, shipping logistics, and messenger coordination. Draft press releases, media alerts, talent announcements, and product‑focused materials for internal review and approval. Identify and cultivate key creators and tastemakers in each market, leveraging them for launches, seasonal narratives, brand gifting, and always‑on awareness. Support award show and VIP engagement by managing outreach lists and overseeing all sample coordination. Maintain guest lists, develop monthly press and event recaps, and support spokesperson engagement to maximize press impact. Conduct weekly targeted pitching and prepare media blasts for trend, campaign, and red carpet coverage, keeping all master media lists consistently updated. Create and maintain master media contact documents and ensure all contact databases are accurate and organized. Samples & Closet Management Oversee daily sample trafficking across editorial, VIP, and influencer requests using platforms such as Launchmetrics (Fashion GPS) and shared documents. Manage and coordinate seasonal sample orders, international shipments, and inventory reconciliation with production, retail partners, stylists, media, and influencers. Oversee all sample closet logistics, including intake, inventory, seasonal rotation, dry cleaning, organization, and overall maintenance of the PR closet. Support styling needs for editorials, founder shoots, and media walk‑throughs; manage pulls, returns, and tracking. Facilitate product send‑outs for wear tests, influencer reviews, and editorial placement. Maintain inventory records and oversee ongoing sample tracking, press clippings, database updates, and reporting carried out by junior team members. Influencer & Celebrity Relations Identify, build, and maintain influencer and talent target lists, executing personalized seeding initiatives and campaigns from outreach through gifting, including use of affiliate and commerce platforms. Support influencer partnerships end‑to‑end, monitoring performance, documenting placements, and flagging high‑impact opportunities for amplification. Proactively pitch and track press coverage for celebrity/VIP dressing, editorials, gifting, red carpets, events, and campaigns. Reporting & Analytics Track and compile weekly, monthly, and quarterly coverage and campaign performance, including analytics, key learnings, and recap reports. Maintain master press tracking documents across all assigned clients. Oversee assistants responsible for press clippings, credit confirmations, and post‑blast coverage tracking. Events & Activations Contribute to team‑wide initiatives, including event preparation, mailers, seasonal press previews, and creative brainstorms. Own daily send‑outs, seeding plans, and logistical execution for press events, previews, and influencer activations. Maintain and manage media contact lists, mailing lists, team calendars, and core reference documents. Help build guest lists, liaise with RSVPs, and track press and influencer attendance. Oversee front‑of‑house operations and check‑in at select events. Prepare, pitch, and track all post‑event press coverage and social placements. Team Leadership & Collaboration Manage and mentor interns, apprentices, and assistants, supervising daily logistics, task follow‑through, and report preparation. Effectively “manage up” by communicating needs, timelines, and updates to senior team members. Administrative & Systems Support credit checks, digital pull requests, and media asset sharing across platforms and partners. Compile monthly industry trend reports and competitive landscape insights. Maintain shared cloud folders, spreadsheets, and asset libraries with updated PR plans, sample logs, seeding trackers, imagery, and press materials. Required Qualifications 2–3 years of paid fashion PR experience (agency or in-house required; internships alone are not sufficient). Deep understanding of fashion and media landscapes, including editorial calendars and industry cycles. At least two years of experience in sample trafficking and logistics. Existing relationships with stylists, editors, and influencers strongly preferred. Excellent written and verbal communication skills, with professional email and phone etiquette. Highly organized with strong time‑management skills and the ability to balance competing priorities. Proficiency with PR and communications platforms such as Launchmetrics/Fashion GPS, Muck Rack, Wearisma, Cision, and Microsoft Office (or Google Workspace). Fluency in social media platforms including Instagram, TikTok, and YouTube. Experience with SEO, Google Analytics, and influencer/affiliate platforms is a plus. Positive, proactive team player with strong attention to detail and a genuine passion for media, fashion, and culture. #J-18808-Ljbffr