BECU
Sr Manager Public Relations and Digital Community Job at BECU in New York
BECU, New York, NY, US, 10261
Sr Manager Public Relations and Digital Community
Join to apply for the Sr Manager Public Relations and Digital Community role at BECU . BECU is a financial institution with 1.5 million members and over $30 billion in managed assets, focused on people, not profits. Our “people helping people” philosophy since 1935 drives a deep commitment to serving members, communities, and each other. Join our purpose‑driven organization where your work makes a real difference.
Pay Range
The Target Pay Range for this position is $147,100.00 – $179,700.00 annually. The full Pay Range is $114,400.00 – $212,400.00 annually. Compensation decisions are based on job‑related skills, experience, education or training, and performance incentives.
Benefits – Because People Helping People Starts With Supporting You
401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions available)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match
Impact You’ll Make
As the Sr. Manager of Public Relations and Digital Community, you’ll elevate BECU’s social and editorial presence, building a strong foundation and bringing creative energy to our member‑facing content. You’ll innovate our social media strategy, create engaging content reflecting our values, strengthen trust, drive engagement, and bring authenticity to our digital voice. Collaborating across teams ensures a cohesive brand experience and sets the foundation for innovative programs deeply connecting with members.
Location and Work Environment
Candidates must be residents of WA, OR, ID, CA, AZ, TX, NC, SC, GA or VA. Washington state residents within commuting distance to our Tukwila Headquarters are encouraged to work in‑office Tuesdays & Wednesdays. Roles outside this commutable area or in approved remote locations will be primarily remote. We are committed to full engagement and inclusion regardless of location.
What You’ll Do
Lead Social & Editorial Programs: Oversee BECU’s social media and editorial strategy, ensuring fresh, engaging content aligned with our brand vision.
Meet Audiences Where They Are: Evolve social tools and programs with emerging trends.
Monitor Online Presence: Manage reviews and listings on platforms such as Yelp and Google.
Collaborate for Brand Cohesion: Work with Marketing and Product to ensure consistent messaging across all channels.
Innovate Content: Drive creative editorial initiatives showcasing community impact and employee stories.
Measure Success: Establish KPIs for engagement and follower growth and use insights to optimize strategies.
Lead and Develop Your Team: Mentor and inspire a talented group, building leadership layers and fostering growth.
Serve as a Member of the Communications Leadership Team: Provide executive counsel and strategic direction while mentoring communicators.
Manage Partnerships & Budgets: Oversee agencies, freelancers, and budget allocations to deliver high‑quality results.
What You’ll Gain
Opportunity to Build: Modernize and grow a social media program from the ground up.
Leadership Impact: Shape team structure, processes, and mentor future leaders.
Dream Big: Innovate with video, influencer strategies, and fresh engagement ideas.
Cross‑Functional Collaboration: Partner with Marketing, Product, and senior leaders to align brand vision.
Purpose‑Driven Work: Showcase community impact and member stories that truly matter.
Qualifications
Minimum Qualifications
Bachelor’s degree in public relations, journalism, marketing, communications, or equivalent experience.
Typically requires a minimum of five years of experience in public relations and/or digital content marketing, including strategy development and program management.
Typically requires a minimum of five years of media relations or content marketing experience with established strategic relationships.
Typically requires a minimum of five years of management experience.
Desired Qualifications
Proven success in leading public relations and digital marketing programs that drive brand awareness.
Strong editorial and digital engagement background (consumer brand mentality preferred).
Experience with video content strategy and influencer partnerships.
Excellent communication, leadership, and project management skills.
Ability to innovate and deliver results in a fast‑paced environment.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing, Public Relations, and Writing/Editing
Industries
Banking, Financial Services, and Non‑profit Organizations
EEO Statement
BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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