Citigroup Inc. is hiring: SEM Analyst, Paid Search Activation in New York
Citigroup Inc., New York, NY, United States
The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and for our co‑branded and retail partners. Our core offerings are focused on credit cards, providing a comprehensive suite of products designed to meet various client payment and lending needs.
To deliver on our brand promise, we operate as a truly client‑centric organization, driving a high tech, high tou experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client‑centricity across product, segment and geography.
Media is a critical area of focus and growth for Citi U.S. Consumer Cards. The U.S. Consumer Cards Media team is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts. This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through‑the‑line campaigns, testing new tactics, and driving marketing innovation.
We are seeking detail‑oriented SEM Analyst to join our Paid Search Activation team. This role will support the operational delivery of campaigns across our paid search program. This is an exciting opportunity to enter the world of digital advertising at scale, learning from senior execution and strategy leaders while gaining hands‑on SEM/paid search experience working in SA360, Google Ads and Microsoft Ads platforms.
Key Responsibilities
Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360.
Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards.
Track daily pacing and spend across accounts; flag discrepancies for resolution.
Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation.
Support Managers and Senior Associate with delivery tasks, cross‑team handoffs, and campaign launch readiness.
Participate in ongoing training to deepen technical platform skills and compliance knowledge.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
0-2 years of experience in digital marketing or advertising (agency roles preferred).
Strong Excel/Google Sheets skills; familiarity with digital ad platforms a plus.
Excellent organizational skills and attention to detail.
Eagerness to learn in a fast‑paced, high‑growth environment.
Hands‑on keyboard agency experience a plus.
Prior experience working in highly‑regulated industries preferred.
Education
Bachelor’s/University degree or equivalent experience
This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Advertising, Branding and Media
Time Type: Full time
Primary Location: New York New York United States
Primary Location Full Time Salary Range: $64,350.00 - $85,520.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date: Dec 30, 2025
Citigroup is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review. View Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr
In Summary: The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and for our co‑branded and retail partners . We are seeking detail‑oriented SEM Analyst to join our Paid Search Activation team . This role will support the operational delivery of campaigns across our paid search program .
En Español: Para cumplir con nuestra promesa de marca, operamos como una organización verdaderamente centrada en el cliente, impulsando un alto nivel tecnológico y alta experiencia para toda la relación Citi, especialmente en los Estados Unidos. Para ello, hemos alineado nuestra estructura con nuestra estrategia, para garantizar que ganemos en EE.UU., nuestro mercado más grande, e impulsar una mayor actividad orientada al cliente a través del segmento de productos, cambios y geografía. Medios es un área crítica de enfoque y crecimiento para las tarjetas de consumo estadounidenses. El equipo de Consumer Cards Media está compuesto por clientes responsables que buscan campañas clave de desarrollo del mercado, mientras que nuestros socios se incorporan a nuestras tácticas de búsqueda de datos digitales, así como a la adquisición de nuevos canales de comercialización y análisis, así que nos uniremos a nuestro equipo de marketing mediante la gestión de cuentas de compra y distribución de servicios electrónicos. Esta es una oportunidad emocionante para entrar en el mundo de la publicidad digital a gran escala, aprendiendo de líderes ejecutivos y estratégicos superiores mientras se obtiene experiencia práctica en búsqueda por SEM/pagado trabajando en las plataformas SA360, Google Ads y Microsoft Ads. Responsabilidades clave Ayudar con keyword builds, tráfico de anuncios y etiquetado de campañas dentro de Google Ads, Microsoft Ads y SA360. Realizar verificaciones de calidad sobre las construcciones de campaña para garantizar la precisión y cumplimiento de los estándares regulatorios. Seguir el ritmo diario y gastar entre cuentas; señalar discrepancias para resolverlas. Generar y mantener rastreadores de configuración de campaña, informes de paces presupuestarios y documentación de calificación. Asesoramiento de gerentes y asociados principales con tareas de entrega de detalles, garantías transversales de equipos y preparación al lanzamiento de la campaña. Participar en la capacitación de conocimientos personales para profundizar rápidamente habilidades de plataforma de marketing y conformidad. Otras tareas relacionadas con el trabajo pueden asignarse según sea necesario. Grupo de Trabajo Familiar: Marketing Empleo Familia: Publicidad, Branding y Tiempo de Medios Tipo de tiempo Primario Localización a tiempo completo: Nueva York Nueva York Estados Unidos ubicación primaria Rango de salario a tiempo total: $64,350.00 - $85,520.00 Además del sueldo, las ofertas de Citis también pueden incluir, para los empleados elegibles, incentivos discrecionales y fórmulas y premios de retención.
To deliver on our brand promise, we operate as a truly client‑centric organization, driving a high tech, high tou experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client‑centricity across product, segment and geography.
Media is a critical area of focus and growth for Citi U.S. Consumer Cards. The U.S. Consumer Cards Media team is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts. This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through‑the‑line campaigns, testing new tactics, and driving marketing innovation.
We are seeking detail‑oriented SEM Analyst to join our Paid Search Activation team. This role will support the operational delivery of campaigns across our paid search program. This is an exciting opportunity to enter the world of digital advertising at scale, learning from senior execution and strategy leaders while gaining hands‑on SEM/paid search experience working in SA360, Google Ads and Microsoft Ads platforms.
Key Responsibilities
Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360.
Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards.
Track daily pacing and spend across accounts; flag discrepancies for resolution.
Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation.
Support Managers and Senior Associate with delivery tasks, cross‑team handoffs, and campaign launch readiness.
Participate in ongoing training to deepen technical platform skills and compliance knowledge.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
0-2 years of experience in digital marketing or advertising (agency roles preferred).
Strong Excel/Google Sheets skills; familiarity with digital ad platforms a plus.
Excellent organizational skills and attention to detail.
Eagerness to learn in a fast‑paced, high‑growth environment.
Hands‑on keyboard agency experience a plus.
Prior experience working in highly‑regulated industries preferred.
Education
Bachelor’s/University degree or equivalent experience
This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Advertising, Branding and Media
Time Type: Full time
Primary Location: New York New York United States
Primary Location Full Time Salary Range: $64,350.00 - $85,520.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date: Dec 30, 2025
Citigroup is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review. View Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr
In Summary: The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and for our co‑branded and retail partners . We are seeking detail‑oriented SEM Analyst to join our Paid Search Activation team . This role will support the operational delivery of campaigns across our paid search program .
En Español: Para cumplir con nuestra promesa de marca, operamos como una organización verdaderamente centrada en el cliente, impulsando un alto nivel tecnológico y alta experiencia para toda la relación Citi, especialmente en los Estados Unidos. Para ello, hemos alineado nuestra estructura con nuestra estrategia, para garantizar que ganemos en EE.UU., nuestro mercado más grande, e impulsar una mayor actividad orientada al cliente a través del segmento de productos, cambios y geografía. Medios es un área crítica de enfoque y crecimiento para las tarjetas de consumo estadounidenses. El equipo de Consumer Cards Media está compuesto por clientes responsables que buscan campañas clave de desarrollo del mercado, mientras que nuestros socios se incorporan a nuestras tácticas de búsqueda de datos digitales, así como a la adquisición de nuevos canales de comercialización y análisis, así que nos uniremos a nuestro equipo de marketing mediante la gestión de cuentas de compra y distribución de servicios electrónicos. Esta es una oportunidad emocionante para entrar en el mundo de la publicidad digital a gran escala, aprendiendo de líderes ejecutivos y estratégicos superiores mientras se obtiene experiencia práctica en búsqueda por SEM/pagado trabajando en las plataformas SA360, Google Ads y Microsoft Ads. Responsabilidades clave Ayudar con keyword builds, tráfico de anuncios y etiquetado de campañas dentro de Google Ads, Microsoft Ads y SA360. Realizar verificaciones de calidad sobre las construcciones de campaña para garantizar la precisión y cumplimiento de los estándares regulatorios. Seguir el ritmo diario y gastar entre cuentas; señalar discrepancias para resolverlas. Generar y mantener rastreadores de configuración de campaña, informes de paces presupuestarios y documentación de calificación. Asesoramiento de gerentes y asociados principales con tareas de entrega de detalles, garantías transversales de equipos y preparación al lanzamiento de la campaña. Participar en la capacitación de conocimientos personales para profundizar rápidamente habilidades de plataforma de marketing y conformidad. Otras tareas relacionadas con el trabajo pueden asignarse según sea necesario. Grupo de Trabajo Familiar: Marketing Empleo Familia: Publicidad, Branding y Tiempo de Medios Tipo de tiempo Primario Localización a tiempo completo: Nueva York Nueva York Estados Unidos ubicación primaria Rango de salario a tiempo total: $64,350.00 - $85,520.00 Además del sueldo, las ofertas de Citis también pueden incluir, para los empleados elegibles, incentivos discrecionales y fórmulas y premios de retención.