Joyce Factory Direct is hiring: Paid Advertising Specialist / Media Buyer - Goog

Joyce Windows, Sunrooms & Baths Cleveland, OH (Local Candidates Only) Joyce Windows, Sunrooms & Baths is a well-established residential home improvement company seeking an experienced Paid Advertising Specialist / Media Buyer to manage and optimize Google Ads, Meta (Facebook & Instagram) Ads, and Bing Ads for high-volume B2C lead generation. This role is ideal for a performance-driven digital marketer who understands paid media, conversion tracking, and cost-per-lead optimization in a results-focused environment. Key Responsibilities Manage, optimize, and scale paid advertising campaigns across: Google Ads (Search, Display, Performance Max) Meta Ads Manager (Facebook & Instagram) Bing Ads Drive qualified inbound leads for home improvement and residential services Monitor daily performance metrics including CPL, CPA, conversion rates, ROAS, and spend Perform ongoing A/B testing of ads, creatives, audiences, and landing pages Optimize budgets and bids to improve lead quality and volume Track lead performance through HubSpot and/or Salesforce Build and maintain reporting dashboards using Looker Studio Use data and analytics to make fast, informed optimization decisions Collaborate with internal marketing and leadership teams Required Qualifications 2+ years of hands-on experience managing paid advertising campaigns Strong experience with Google Ads, Meta Ads Manager, and Bing Ads Proven background in B2C lead generation marketing Experience with HubSpot and/or Salesforce CRM Strong data analysis, reporting, and optimization skills Ability to manage budgets and deliver measurable results Experience in home services or residential home improvement is a plus What We’re Looking For Performance-focused, numbers-driven marketer Comfortable being accountable to KPIs and lead targets Not interested in “branding only” or passive marketing Self-directed with strong attention to detail Must be located in the Cleveland, OH area Compensation & Benefits Competitive pay based on experience Opportunity to manage meaningful ad spend Long-term role with a stable, growing company Clear goals, expectations, and performance metrics #J-18808-Ljbffr