Content Specialist Job at Candlelight Homes in Draper

Candlelight Homes is seeking a highly skilled Content Specialist to help shape and tell the story of our communities—most importantly, Firefly, our mission-driven, 8,700‑home master‑planned community centered on helping families unplug, reconnect, and build meaningful relationships outdoors. In this role, you will own content strategy and execution across digital platforms, social media, influencers, events, and the Candlelight Homes website. You’ll partner closely with designers, photographers, videographers, and internal teams to create work that reflects the heart of Firefly’s vision: fostering real connection in a world overwhelmed by digital noise. This position blends creativity and data‑driven decision‑making—ideal for someone who loves storytelling just as much as analytics, UX, and performance optimization. Responsibilities Digital & Website Manage and maintain the Candlelight Homes WordPress site: update content, imagery, layouts, tags, pixels, tracking, and SEO Build GA4 and Looker Studio dashboards and deliver regular analytics reports Monitor website UX, user journeys, and site performance; recommend and implement improvements Support PPC, paid social, and SEO initiatives with content updates, landing page optimization, and reporting Campaigns & Brand Storytelling Develop and execute integrated marketing campaigns across digital, print, and event channels to increase awareness and drive qualified leads Produce content that reflects the Firefly mission—connection, outdoor living, and family well‑being Balance creative storytelling with a data‑backed strategy to maintain both emotional appeal and performance Project & Vendor Management Collaborate daily with designers, vendors, and internal partners Manage timelines, creative requests, and deliverables from concept through completion using tools like Teamwork or Monday Coordinate photo/video shoots, manage 2D/3D rendering vendors, and maintain the asset library Social Media, Influencers & Reputation Lead social media strategy and execution across platforms Identify, vet, hire, and oversee influencers; run UGC‑driven campaigns, manage budgets, and report results Maintain community engagement, reply to comments, manage reviews, and protect the brand’s reputation Produce platform‑optimized content that aligns with Candlelight’s voice and Firefly’s mission Event Support Play an active role in planning and executing company, realtor, community, and prospective homeowner events that reflect the Firefly experience Capture content at events for storytelling, recap videos, and social engagement Operational Responsibilities Manage promotional items, sales collateral, signage, and branded materials Monitor inventory, logs, and budgets Stay current with digital trends, agentive AI tools, and emerging channels to keep Candlelight’s marketing fresh and effective Attend meetings, support special events, and perform other duties as assigned Qualifications Experience 5+ years in digital marketing with expertise in web administration, SEO, PPC, paid social, and content management Hands‑on experience managing influencers and UGC campaigns Demonstrated ability to turn complex ideas into polished, compelling content Technical Skills Advanced WordPress, Google Ads, GA4, Looker Studio, Google Business Profile, Google Maps Proficient Canva, Sprout Social, Meta Business Suite, Reddit Ads, Pinterest, YouTube Studio Google Suite (Gmail, Drive, Sites, Forms) Microsoft Office (Excel, PowerPoint, Word) Knowledgeable CRM systems like Lasso Teamwork or Monday LLMs and agentive AI tools Soft Skills Highly organized: You maintain clean asset libraries, predictable systems, and easy‑to‑find resources Strong time management: Detail‑oriented while meeting tight deadlines High EQ: Able to manage emotions, navigate feedback, and build positive relationships Team‑oriented: Thrives in a collaborative, fast‑moving environment where priorities shift quickly Mission‑driven mindset: Creates content that reinforces Firefly’s vision of helping families reconnect and live more intentionally Additional Information Compensation is based on experience This position is full‑time and on‑site Please submit a résumé, portfolio, and any relevant samples of digital work #J-18808-Ljbffr