Marketing Coordinator Job at Sanders Brothers Construction Co. Inc. in North Cha

We are seeking a highly motivated and creative Marketing Coordinator to join our dynamic team at Sanders Brothers. The ideal candidate will be passionate about marketing, construction, possess a solid understanding of various marketing channels, have a track record of creating and implementing successful marketing strategies in order to promote Sanders Brothers and what we have to offer as a company. This role will involve activities away from a traditional office such as recruiting events, school programs, visits to construction sites with the objective to help build content in promotion of the company's values and image. Sanders Brothers is a locally owned and operated heavy civil construction company founded in 1962. We have more than 300 construction specialists working across the Charleston metro area. Essential Job Duties & Responsibilities: Create comprehensive marketing plans aligned with company objectives Perform video editing and drone operation for digital and promotional content Execute and monitor marketing campaigns across various channels Generate engaging and relevant content for online and offline platforms Manage and update the company's website, blog, and social media profiles Collaborate with members of other departments to produce compelling company content Conduct market research to identify trends, competitors, and opportunities Analyze behaviors and adjust marketing strategies accordingly Maintain and enhance the company's brand image Ensure consistency in messaging across all marketing materials Identify opportunities to promote the Sanders Brothers' brand Track and analyze the performance of marketing campaigns Provide regular reports with insights and recommendations Coordinate with HR department for recruiting events, company social activities, charity events, company meetings, etc. Assist in building employee recognition program Assist in building trades campaign for local educators/schools Maintain company store by communicating with outside vendors and employees on store products, orders and credits Qualifications: Bachelor's degree in Marketing, Business, or a related field 3 years of proven experience in marketing roles (preferred) Computer savvy with Microsoft and Google platforms Strong understanding of digital marketing, social media, and content creation Proficient in marketing analytics tools Proficient in Canva, Adobe Creative Suite and other video editing tools is a plus Excellent communication and interpersonal skills Creative thinker with the ability to generate innovative ideas Willingness to spend time on construction job sites obtaining content and interacting with employees Benefits: Medical, Dental, Vision, Profit Sharing, 401K, Vacation and Holiday #J-18808-Ljbffr