Responsibilities
Managing and executing marketing campaigns for select regions and ministries within the CHRISTUS Health system
Creating and implementing integrated marketing plans that leverage digital assets, content, and CRM data to meet lead generation and pipeline goals
Developing campaign strategies from ideation through optimization, ensuring alignment with overall business objectives
Conducting ongoing market and competitive analyses to inform campaign adjustments and contribute to content development for service line marketing efforts
Managing media mix strategies, conducting keyword research, A/B testing ad copy, and optimizing landing pages to maximize conversions
Ensuring project timelines are met and integrating efforts with offline marketing activities
Tracking trends impacting the healthcare landscape and providing regular updates to leadership
Educating physicians and leadership on strategic marketing best practices and enhancing digital patient experiences through multi-touch campaigns
Requirements
Bachelor’s degree in marketing, communications, or a related field
1-3 years of experience in marketing or digital marketing (preferably in healthcare)
strong understanding of omnichannel marketing strategies, digital analytics, and campaign management tools
excellent written and verbal communication skills
strong project management capabilities
ability to work independently, prioritize tasks, and collaborate with cross-functional teams
familiarity with CRM platforms, media optimization techniques, and patient journey mapping (advantageous)
Preferred
Familiarity with CRM platforms, media optimization techniques, and patient journey mapping will be considered advantageous
Benefits
competitive health insurance plans
dental and vision coverage
retirement savings options
paid time off
wellness programs
ongoing training and development
supportive work environment that values diversity, collaboration, and innovation
work-life balance and community engagement as a faith-based organization
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