SalaryGuide
Responsibilities Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns
Point of contact for all CMS-related items for timeshare/event digital marketing
Develop and implement email and text-based lead generation and engagement strategy
Work with Division and Department leaders to operationalize brand strategies throughout the organization’s recruitment functions to align with business objectives, marketing strategies, and compliance management issues
Manage workflow of print project requests from operators at the corporate and resort level
Coordinate print and digital assets to ensure brand messaging consistency on all channels, including the brand website
Develop and maintain relationships with key internal business partners and senior management
Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments
Requirements 5+ years of relevant professional experience supporting a timeshare/travel/event digital marketing function/market
6+ years of marketing, advertising, or branding experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners
Experience with performance measurement analytics and tools, budget management, and implementing cost controls
BA in Communications, Marketing, or related field preferred and/or a combination of education, training, and experience
Knowledge of Content Management Systems (CMS) knowledge and experience
Tactical hands-on knowledge or familiarity with hotel marketing digital channels such as email, social media, search ads, social ads, online PR, online distribution, retargeting/recapture mechanisms, and META travel ads
Account management experience or Client Success Management experience specifically for hotels/resorts/META sites/OTAs
Basic UX/UI/CRO skills
Preferred SEO experience a plus
Benefits Comprehensive health benefits – medical, dental and vision
Paid Time Off (PTO) – vacation, sick, and personal
Paid Holidays
401(k) with generous company match
Get access to your pay as you need it with our Daily Pay benefit
Family benefits including pregnancy, and parental leave and adoption assistance
Wellness Programs
Flexible Spending Accounts
#J-18808-Ljbffr