Social Media Manager Job at HSLD in Frankfort

Company Overview HSLD™ is a dynamic, multilayered organization in the sports industry, committed to being a one-stop shop for the modern athlete. Rooted in a rapidly expanding Sports Media division, HSLD delivers a first-class experience through elite content production, brand development, and athlete exposure. We partner with schools and athletes to amplify visibility, elevate storytelling, and enhance the athlete experience on and off the field. Role Description HSLD is seeking an immediate full-time Social Media Manager to lead and scale our digital presence as demand rapidly increases. This role is ideal for a creative, strategic, and highly motivated professional who thrives in fast-paced environments and has a passion for sports culture, storytelling, and digital innovation. The manager will oversee the planning, execution, and optimization of content across platforms, ensuring high-quality, engaging digital experiences that drive growth, visibility, and athlete impact. This position begins with an entry-level salary, but offers significant opportunities for rapid growth, compensation expansion, and performance-based earnings as the company scales. In addition, HSLD offers monetization and revenue-sharing opportunities tied to content performance and client acquisition, rewarding measurable results and creative impact. Key Responsibilities Lead and execute social media strategy across Instagram, Facebook, X (Twitter), and TikTok Oversee content calendars, messaging consistency, and posting cadence for all platforms Collaborate with creative specialists to build high-impact visual content Track analytics, interpret performance data, and optimize for growth Identify and implement emerging trends, formats, and platform shifts Drive brand awareness, engagement, and audience development Elevate client/athlete content to maximize exposure and brand equity Manage day-to-day operations of HSLD digital channels Work with leadership to align social output with business objectives Participate in daily virtual meetings with the content team Qualifications Proven experience managing brand or organizational social media accounts ( prior social media management experience preferred ) Strong marketing instincts , including audience understanding and brand positioning Ability to identify, track, and implement platform trends and emerging strategies Excellent communication, organization, and project management skills Ability to operate in a fast-paced, highly dynamic environment Ability to work independently, initiate projects, and drive outcomes without constant oversight Strong sports background or understanding of sports culture and language Strategic mindset with the ability to translate insights into action Must be a "numbers junkie" — highly analytical, data-driven, and motivated by measurable growth Preferred (not required) Ability to manage or update websites or LinkedIn profiles Experience leading teams or collaborative creative projects Skills in content editing, videography, or graphic design Familiarity with short-form video platforms and trends (TikTok, Reels, Shorts) Previous work in athlete branding, sports media, or related industries Compensation & Growth Opportunities This position begins with an entry-level salary, designed for individuals eager to grow with a rapidly scaling organization. HSLD provides: Performance-based monetization opportunities Revenue-sharing tied to content success and/or client acquisition Clear pathways for advancement into higher-earning roles based on performance, initiative, and results Opportunities to take on greater leadership and ownership as the company expands This role is ideal for someone motivated by growth, responsibility, and results , not just a fixed paycheck. What You Gain A central role in defining the digital presence of a fast-growing brand Hands-on creative leadership in a collaborative, high-energy environment Opportunities for rapid compensation growth based on performance, not time Direct earnings tied to your measurable results Influence over athlete narratives, exposure, and brand impact Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Media Production #J-18808-Ljbffr