SalaryGuide is hiring: Social Media Specialist in Cleveland

Responsibilities Create and support the creation of original content— including social-first copy, visuals, and video concepts—tailored to platform formats and brand voice Source, organize, and manage assets from internal shoots, user-generated content, and marketing campaigns in a social-focused library supported by the Digital Asset Manager When applicable, guide third-party creators, photographers, or videographers by providing art direction and personality context to ensure consistency and quality Manage day-to-day posting and scheduling across all social media channels (Instagram, LinkedIn, Facebook, X, TikTok, YouTube, etc.) Ensure all content is published on time, aligns with personality tone, and adheres to platform best practices and established guidelines Actively monitor and engage with community comments, DMs, tags, and mentions in a timely and personality appropriate manner Escalate user or service inquiries and sensitive issues to appropriate internal teams and leadership Maintain a daily pulse on community sentiment and engagement patterns; look for opportunities to grow Requirements Bachelor’s degree in marketing, Communications, Journalism, or related field 3+ years of experience managing social media accounts for brands or personalities (luxury, aviation, travel, executive, or lifestyle preferred) Strong portfolio or examples of original social content, including short-form video or campaign execution Proficiency in scheduling tools (e.g., Sprout Social, Later, or similar) and analytics dashboards Excellent copywriting skills or understanding of output expectations to lead fellow copywriters Ability to adapt visual identities and voice tones across platforms Familiarity with visual storytelling, art direction, and basic design/video production principles Travel as required #J-18808-Ljbffr