SalaryGuide
Responsibilities Set, execute, and manage TCN’s SEO strategy across its six branded websites through collaboration with internal team members and external vendors.
Conduct advanced keyword, audience, and search intent research to understand how people seek mental health support online.
Conduct competitive landscape analyses to identify ranking gaps, backlink opportunities, and content differentiators.
Manage on-page, off-page, and technical SEO initiatives to improve rankings across all six TCN websites.
Guide the creation and optimization of website copy, metadata, and blog content while maintaining accuracy and compliance.
Lead technical SEO audits, complete optimizations, and work with developers to resolve site performance and indexation issues.
Manage local listing optimizations for TCN’s 70+ locations.
Implement and maintain structured data (schema markup).
Requirements Proven experience managing and implementing SEO strategy with a track record of driving results. Minimum of 5 years of hands-on experience in an agency or industry setting.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in Google Analytics, AHrefs, SEMrush, or other SEO tools is required.
Experience creating SEO reports, interpreting data from tracking platforms, and proficiency in using Microsoft Excel to analyze data.
Solid experience creating strategies for AIO and GEO and strong knowledge of current SEO landscape.
Knowledge of schema markup best practices.
Experience with CMS platforms such as WordPress, Webflow, or similar.
Solid knowledge of HTML, CSS, JavaScript, and technical SEO fundamentals.
Preferred Bachelor’s degree (Preferred)
Experience managing SEO campaigns across multiple brands and locations and ability to identify scalable, time-saving process improvements. (Preferred)
Experience working in healthcare marketing. (Preferred)
Google Analytics and Bing certified (Preferred)
Experience building web pages. (Preferred)
Experience implementing and managing website tracking. (Preferred)
Benefits
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