Google Ads Specialist Job at Longwood University in Lansing

You are viewing a preview of this job. Log in or register to view more details about this job. Cogent is seeking a talented full-time or part-time individual to become a valuable member of our dynamic team. As a Google Ads Specialist, you will play a crucial role in managing client projects and accounts, collaborating closely with project managers and account managers on various initiatives, including search engine advertising, website development, and content management systems. Location: Michigan (Metro Detroit area preferred) Availability: Must be available during EST working hours. Responsibilities Implement PPC Strategies: Manage campaigns across Google Ads, Bing, and other platforms. Daily Account Management: Create keyword lists, structure campaigns, and handle targeting and display network tasks. Strategic Recommendations: Provide insights on keyword opportunities and campaign structuring. Communication: Keep the team and management updated on project development, timelines, and outcomes. Collaboration: Work closely with team members to achieve client goals. General Tasks: Understand budgeting, billing, media sheets, campaign setups (display, paid search, native), and demographic/geographic strategies. Qualifications Experience: Minimum of 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) is required. Education: BS/BA degree or equivalent experience. If you're ready to take your career to the next level and join a forward-thinking company, we want to hear from you! #J-18808-Ljbffr