PPC/Google Ads Specialist Job at ITVibes, Inc. in The Woodlands

ITVibes, an SEO and digital marketing agency located in The Woodlands, TX, is seeking a PPC/SEM & Google Ads Specialist to become a part of our amazing team! The PPC/SEM & Google Ads Specialist position involves the management of digital advertising campaigns using various platforms including but not limited to Google, Facebook, Bing and/or LinkedIn. Responsibilities include client/website research, keyword research, campaign development, optimization, and performance analysis. Besides launching new digital campaigns, the specialist will constantly manage segmented markets, negative keywords, competitive analysis, performance analysis, and report generation. PPC/SEM& GOOGLE ADS SPECIALIST ITVibes, an SEO and digital marketing agency located in The Woodlands, TX, is seeking a PPC/SEM & Google Ads Specialist to become a part of our amazing team! The PPC/SEM & Google Ads Specialist position involves the management of digital advertising campaigns using various platforms including but not limited to Google Ads and Facebook. Responsibilities include client/website research, keyword research, campaign development, optimization, and performance analysis. Besides launching new digital campaigns, the specialist will constantly manage segmented markets, negative keywords, competitive analysis, performance analysis, and report generation. What is a PPC/SEM & Google Ads Specialist? Work with clients (and the ITVibes SEO team) to understand their digital advertising and current business goals. Develop and maintain paid search campaign account structures based on PPC best practices Develop, implement, manage and optimize paid search, social, display marketing, and remarketing campaigns; regularly manage and optimize multiple PPC campaigns on various platforms Generate landing pages for paid advertising campaigns, monitor performance, conduct A/B testing, and continually improve performance and quality. Manage and improve keyword strategies(including negative keywords), campaign structuring, targeting, bidding, etc. across all networks and platforms. Ensure campaigns are properly pacing towards KPI’s including targeted spend, CPA, CTR, and conversion rate; Performing weekly and daily “workouts” to monitor and adjust campaigns as needed. Regularly report on campaign status and performance, including CTR, conversion rate and other KPIs, to team members and supervisors Setup and monitor Call Tracking for clients to monitor leads, lead source, and lead quality Setup conversion tracking for PPC Campaigns and SEO clients Generate reports for all agency marketing metrics Follow and continue to develop and streamline agency digital advertising process for best results. Stay up to date on industry best practices for PPC marketing and digital advertising, reporting findings to the team and supervisors. Job Requirements BA in Marketing is a bonus, but not required. Expert-level knowledge of PPC and web analytics tools, Google Ads, Google Analytics, Facebook Ads, Bing Ads, LinkedIn Ads and Data Studio 2 years’ experience with Google Ads, Analytics, Remarketing Strong communication skills—verbal, written, and interpersonal Demonstrated proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs Proficiency in Excel, PowerPoint, and common reporting tools Experience with Optmyzr & Unbounce (or similar tools) is a bonus, but not required. Part-time or full-time options available Vacation/PTO Flexible hours Work environment with opportunities to learn and become an expert in the field Ready to Apply? For immediate consideration, please send an email to info@itvibes.com with your resume and a cover letter explaining how you would meet our expectations and requirements. One of Houston’s Top Digital Marketing Agencies We consider it a privilege to be awarded one of the top digital marketing agencies in Houston. Helping local businesses grow their brand and meet their online marketing goals is one of our greatest accomplishments. #J-18808-Ljbffr