Marketing Manager Job at Aristocrat Interactive in Lansing

Join to apply for the Marketing Manager role at Aristocrat Interactive . At Aristocrat, we're committed to enriching happiness by utilizing the power of play. As a worldwide pioneer in gaming content and technology, we continuously endeavor to stretch the boundaries of what's achievable. We need an outstanding Marketing Manager to spearhead our digital marketing campaigns for the Michigan Lottery’s iLottery program, crafting and driving strategies that ensure a flawless customer experience and top‑tier program performance. In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish. As a Marketing Manager, you will collaborate closely with cross‑functional teams to implement and enhance marketing initiatives, making a substantial impact within a dynamic team that values innovation and excellence. The role is remote to start, but will transition to a hybrid schedule once our office location is established. What You’ll Do Craft and roll out digital marketing strategies for the iLottery program’s objectives and indicators, both short‑ and long‑term. Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts. Research emerging acquisition channels and customer retention tactics to continuously improve program performance. Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions. Mentor a cross‑functional team, encouraging a high‑performing, collaborative culture through goal setting, mentoring, and performance management. Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value. Review and provide feedback on marketing content, including landing pages and social media posts. Review and suggest improvements to customer experience and purchase flows to refine conversion and retention. Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment. Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization. Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance. Work with the Lottery’s Marketing Director and cross‑departmental teams to assist in agency‑wide projects. Provide strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives. Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base. What We’re Looking For Bachelor’s degree in Marketing, Business, Communications, or a related field (or comparable experience). 7+ years of experience in digital marketing, campaign management, or customer experience optimization. 3+ years of leadership experience guiding cross‑functional marketing teams. Strong analytical skills with the ability to measure and interpret campaign performance. Excellent communication, teamwork, and leadership skills. Experience managing budgets and advertising spend across multiple channels. Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns. Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink. Ability to work independently and remotely while maintaining positive relationships with teams. Proactive in staying current with digital marketing trends and evolving procedures. Pay Range: $102,410 – $190,190 per year. Our comprehensive benefits package includes health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching. Full details are available at https://atibenefits.com/. Travel Expectations: Up to 25%. This role is subject to mandatory background screening and regulatory approvals. Candidates must be authorized to work in the job posting location without visa sponsorship. #J-18808-Ljbffr