Social Media Coordinator Job at PetSafe Brands in Knoxville

Company Overview PetSafe Brands is the world leader in pet products through its family of brands: Pet Safe®, Sport DOG®, Invisible Fence®, Kurgo, and Premier Pet. Pet Safe® offers a full line of leashes, harnesses, water fountains, litter boxes, and more. The company aims to reach over 21 million pets, people, and communities each year, serving a wide range of pet owners from hunters to casual cat lovers. Its culture is built on enthusiasm, resilience, adaptability, and teamwork. Summary of Position The Social Media Coordinator drives engagement and storytelling across the PetSafe, Kurgo, and SportDOG brands. The role supports day‑to‑day content creation, social calendar management, community engagement, and influencer coordination. The ideal candidate is creative, organized, fluent in social trends, and able to produce social‑first content, write compelling copy, and juggle multiple brand priorities. Key Responsibilities Content Creation & Social Execution: Create, curate, and manage social‑first content (copy, photo, short‑form video, UGC curation, etc.) across all three brands. Support integrated content calendars aligned to brand priorities, product launches, seasonal moments, and key campaign themes. Assist in daily posting, scheduling, and community engagement—responding to comments, escalating customer issues, and ensuring brand‑appropriate interactions. Capture and edit social content independently, producing timely, trend‑relevant videos and assets optimized for each platform. Influencer & Creator Coordination: Discover, vet, and engage influencers and creators across all brands. Manage relationship logistics, content tracking, and execution of influencer deliverables. Coordinate product seeding efforts and maintain up‑to‑date tracking for outreach, gifting, and performance. Cross‑Functional Collaboration: Work closely with brand managers, creative teams, digital marketing, customer care, and customer insights to align and consistently execute social strategy. Integrate social listening insights, trend signals, and content performance data into content planning recommendations. Support paid boosting and asset delivery for digital media needs in partnership with the broader marketing team. Analytics & Reporting: Track performance and engagement metrics across platforms; support weekly/monthly reporting. Identify content, trends, and formats that drive KPIs such as awareness, traffic, engagement, and follower growth. Agency & Partner Support: Coordinate with external agencies, freelancers, and partners to support content development, scheduling, or strategy needs. Assist in managing content pipelines with third‑party collaborators and partners. Required Skills & Competencies Content Creation: Ability to shoot and edit short‑form video and photo content for Instagram, TikTok, Facebook, and emerging platforms. Social Media Fluency: Strong knowledge of platform best practices, algorithm shifts, trend cycles, and creative formats. Copywriting: Clear, concise writer who can adapt tone and voice across three distinct brands. Organization & Project Management: Manage multiple priorities, deadlines, and content workflows. Collaboration: Comfortable working cross‑functionally and taking feedback from multiple stakeholders. Tool Proficiency: Experience with social scheduling platforms (Sprout Social or similar) preferred. Passion for Pets: Genuine enthusiasm for the pet category and the role social plays in connecting brands with pet owners. Experience & Education Requires a bachelor’s degree in Marketing, Communications, Business, or a related field. Social Media Expertise: 1+ years in social media management and content creation, with proven success in driving engagement and growth. Benefits PetSafe Brands offers a collaborative and creative team‑oriented environment that encourages learning and growth. Benefits include medical, dental, vision, 401(k) match, a comprehensive wellness program with an onsite health clinic and workout facility, and a culture that welcomes employees to bring their dogs to work. Equal employment opportunity is committed to a diverse and inclusive workforce free of discrimination and harassment. Seniority Level Entry level Employment Type Full‑time Job Function Marketing and Sales Industry Consumer Services #J-18808-Ljbffr