Armstrong World Industries
Manager, Market Development Strategy Job
Armstrong World Industries, Rohrerstown, Pennsylvania, United States
Location & Salary
Lancaster, Pennsylvania. Full‑time, work‑from‑home. Salary range $125k–$180k per year. Benefits
Medical, dental, prescription drug, life insurance, long‑term disability coverage, 401k match, vacation and sick time, and product discount programs. Personal development opportunities based on strengths and interests. A culture that balances individual achievement with teamwork and collaboration. Responsibilities
Market Development Strategy & Leadership
Own and continuously evolve the ESC market development strategy, aligned with business goals and energy market dynamics. Define target commercial customer segments, including existing influencers and new owner‑led customers. Translate market insights into clear priorities, investment cases, and execution plans. Product‑Market Fit & Market Testing
Design, execute, and lead structured market tests and pilots to validate ESC value propositions. Establish success criteria, metrics, and learning agendas to evaluate PMF. Incorporate customer feedback, performance data, and market signals into actionable recommendations for product, pricing, and go‑to‑market adjustments. Execute "Land & Expand" Growth Play
Build and lead scale plans once PMF is established, including repeatable motions for customer acquisition and expansion. Partner with sales and marketing to industrialize effective playbooks, messaging, and deployment models. Identify expansion opportunities within existing customers and adjacent segments. Commercial Execution & Sales Enablement
Collaborate with sales to build and drive the ESC sales pipeline and track opportunities and leads. Develop and deploy sales enablement toolkits, including value messaging, case studies, pilot frameworks, and segment‑specific materials. Actively engage in key commercial pursuits, supporting customer conversations and strategic accounts. Deliver the annual ESC volume and sales objectives. Market Intelligence & Action Planning
Synthesize customer feedback and market data into clear recommended action plans for leadership. Serve as a key voice informing product roadmap, partnerships, and long‑term growth strategy. Monitor energy market trends, policy developments, and competitive activity relevant to ESC. Qualifications
Bachelor's degree in Business, Engineering, Marketing, or related field; MBA or advanced degree a plus. 7+ years of experience in market development, go‑to‑market strategy, product marketing, or commercial strategy roles. Location
Lancaster, PA. A central location in South Central Pennsylvania with easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Equal Employment Opportunity
Armstrong is committed to engaging a diverse, purpose‑driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard to race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at talent acquisition@awiworld.com. Requests for accommodation will be evaluated on a case‑by‑case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
#J-18808-Ljbffr
Lancaster, Pennsylvania. Full‑time, work‑from‑home. Salary range $125k–$180k per year. Benefits
Medical, dental, prescription drug, life insurance, long‑term disability coverage, 401k match, vacation and sick time, and product discount programs. Personal development opportunities based on strengths and interests. A culture that balances individual achievement with teamwork and collaboration. Responsibilities
Market Development Strategy & Leadership
Own and continuously evolve the ESC market development strategy, aligned with business goals and energy market dynamics. Define target commercial customer segments, including existing influencers and new owner‑led customers. Translate market insights into clear priorities, investment cases, and execution plans. Product‑Market Fit & Market Testing
Design, execute, and lead structured market tests and pilots to validate ESC value propositions. Establish success criteria, metrics, and learning agendas to evaluate PMF. Incorporate customer feedback, performance data, and market signals into actionable recommendations for product, pricing, and go‑to‑market adjustments. Execute "Land & Expand" Growth Play
Build and lead scale plans once PMF is established, including repeatable motions for customer acquisition and expansion. Partner with sales and marketing to industrialize effective playbooks, messaging, and deployment models. Identify expansion opportunities within existing customers and adjacent segments. Commercial Execution & Sales Enablement
Collaborate with sales to build and drive the ESC sales pipeline and track opportunities and leads. Develop and deploy sales enablement toolkits, including value messaging, case studies, pilot frameworks, and segment‑specific materials. Actively engage in key commercial pursuits, supporting customer conversations and strategic accounts. Deliver the annual ESC volume and sales objectives. Market Intelligence & Action Planning
Synthesize customer feedback and market data into clear recommended action plans for leadership. Serve as a key voice informing product roadmap, partnerships, and long‑term growth strategy. Monitor energy market trends, policy developments, and competitive activity relevant to ESC. Qualifications
Bachelor's degree in Business, Engineering, Marketing, or related field; MBA or advanced degree a plus. 7+ years of experience in market development, go‑to‑market strategy, product marketing, or commercial strategy roles. Location
Lancaster, PA. A central location in South Central Pennsylvania with easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Equal Employment Opportunity
Armstrong is committed to engaging a diverse, purpose‑driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard to race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at talent acquisition@awiworld.com. Requests for accommodation will be evaluated on a case‑by‑case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
#J-18808-Ljbffr